Rivian has maintained a relatively low profile since the automotive company with roots in the Midwest was launched in 2009.
Those days are over.
The CEO and founder RJ Scaringe presented two fully electric vehicles this week at the Los Angeles Auto Show that feature some amazing battery ranges, as well as some notable performance and capacity features.
Rivian began the week with a revelation of the R1T, a sturdy electric van with a capacity for 5 passengers. On Tuesday, Scaringe took him to a higher level with the introduction of a fully electric 7-seater SUV.
Rivian is expected to begin production of the pickup and SUV in 2020.
Nuts and bolts
Customers can choose between different battery pack configurations. But at first, Rivian produce vehicles with the highest performance level and the highest range first: a battery pack with a capacity of 180 kilowatt hours that can travel 410 miles on a single charge. A 135 kWh package will also be available at launch. A base model equipped with a 105 kWh battery that reaches more than 250 miles of range to follow in 2021, the company said.
Both vehicles share the same "skateboard" architecture, which places the battery in the middle of the vehicle on the floor. This low and central battery placement, similar to that of Tesla The facility provides that low center of gravity that helps provide stellar driving on winding roads. The high-performance versions of the vehicles will be able to travel from 0 to 60 miles per hour in 3 seconds and will reach maximum speeds of approximately 125 mph.
The R1T collection has a base price of $ 69,000 before the federal tax credit. The R1S SUV starts at $ 72,500. Customers can reserve vehicles with a $ 1,000 refundable deposit. Both vehicles will be produced at Rivian's manufacturing facilities in Normal, Illinois, in a former Mitsubishi facility.
The vehicles have other features for adventurers, which include the ability to ford up to 3 feet of water, storage containers with lock for gears, a gear tunnel (which you won't want that) and a total four-wheel drive. It is worth delving into the last article.
Rivian's vehicle has two engines by axis. meach motor individually controls the wheel. Iit is do not a Cube charger; these engines They are mounted in the Body and each one sends torque to each wheel for precise control. This particular design is intended to provide high speed agility, particularly on unpaved surfaces.
He is not a Tesla killer
Do not think of these vehicles as Tesla killers, a term slapped in each new vehicle or electric concept that has debuted in an automatic exhibition in recent years. Instead, Rivian vehicles, with their robust and sophisticated appearance, may end up competing against the Range Rovers of the world.
Rivian really doesn't want to be a Tesla. Instead, the company points to Patagonia. Sweet spot mark.
"A a lot from the aspirational vehicles to tend to be Ms I like a Armani suit, Scaringe told TechCrunch in a recent interview. "These brands have things that are more functional, almost like an Armani leisure dress, but there is no one who has developed and focused on that. Patagonia-as a brand position.
Of course, Rivian still has to scale and produce successfully not one, but two vehicles in two years. The company has raised $ 450 million in capital and debt financing from investors, including Sumitomo Corporation of Americas. (That sounds like a large figure until you try to produce a vehicle.)
The company has grown and changed since it was launched almost a decade ago in Florida under the name of Mainstream Motors. Rivian, a name he adopted in 2011, is no longer in Florida and is much larger these days. The company now has about 600 employees, divided into four development locations in the United States and an office in the United Kingdom. Most of its employees, about 300, are in Michigan to be near an expansive automotive supply chain.
The company also has operations in San Jos, California and Irvine, California, where engineers are working in autonomous vehicle technology. Rivian bought in 2017 the Normal factory, Ill., Which was where Mitsubishi in a joint venture with Chrysler Corporation called Diamond-Star Motors produced the Mitsubishi Eclipse, Plymouth Laser and Dodge Avenger among others.
About 65 employees work at the 2.4 million square foot facility, which is currently being converted to meet Rivian's needs.
"This was a installations that had finished 3,000 people working there is only a few years back, said Scaringe, referring to the Illinois plant. "THears Really understand what that taking to function so a big part from our time from getting is installations I was to access the talent base, this the personal that's trained Y Ready to go.