The coronavirus outbreak is really doing the impossible things for event organizers in the world. Upon the official cancellation of several of them, as many festivals are in we will see and seriously analyzing the option of lowering their curtains. The biggest motivation is that many brands are going down, leaving no other alternative.
One of the last victims is the South by Southwest (SXSW) that will take place between March 13 and 22 in Austin, Texas.
This festival has been active since 1987 and brings together the best in the world of music, and the film and television industry that are presenting their novelties.
The casualties confirmed so far are: TikTok, Intel, Facebook, Twitter, Vevo, Amazon, The Latinx House and in the last hours Apple and Netflix joined.
In the case of the Cupertino ones, as Variety reported, they were considering presenting three new originals from Apple TV Plus: a documentary film by Spike Jonze, Beastie Boys Story, and was also scheduled to organize a discussion of Little america deApple with the creators Kumail Nanjiani and Emily V. Gordon.
The same medium exclusively confirmed the descent of Netflix, that “cancel five film screenings: documentariesA secret love,LA Originals,Much Much LoveYHave a Good Trip: Adventures in Psychedelics, and the feature filmUncorked.Netflix is also canceling a panel for the next sitcom#blackexcellence, who will have introduced Kenya Barris and Rashida Jones. ”
Despite all this noise, and through a statement on its official website, SXSW confirmed that everything is still standing and that they are taking all sanitary measures to avoid any problems related to COVID-19.
"SXSW is working closely daily with local, state and federal agencies to plan a safe event," the organization said in a statement dated March 2. "As a result of this dialogue and the recommendations of Austin Public Health, the 2020 event continues with security as a top priority. ”
Meanwhile, Mark Escott, interim medical director and health authority at Austin Public Health, said on CNN that “at this time there is no evidence that closing South by Southwest or other activities will make this community safer. We are constantly monitoring that situation ”.
Why is the SXSW organization stubborn to move forward?
The question that can be asked now is why the South by Southwest organization wishes to remain standing. Perhaps they are more afraid of showing themselves weak and canceling an event that is already an Austin tradition and has been developing since 1987.
It is also possible that it is a signal to normalize things a bit, lower the profile of a disease that does not have such a high mortality rate and serve as an example for the normal development of other upcoming industry events that cannot be canceled.
However, the announcement comes just when San Antonio declared a state of local emergency due to possible spread of the new coronavirus.