While Google and Amazon worked in recent years to create a lot of skills and abilities for their respective assistants (Google Assistant and Amazon), Apple's assistant, Siri, seemed to be asleep on their laurels. Alexa implemented food delivery through voice commands in early 2016. Siri, meanwhile, did not offer the same function until last year.
Given that contrast, it is not a secret that Siri has been left behind with respect to his main competence in terms of smart features and partners.
But Apple has a plan to launch Siri and encourage the same growth with developers that made Alexa a success. And this is doing through the(Siri Shortcuts), a feature that he presented at his World Developers Conference (WWDC) in June, but did not emphasize much during his presentation.
Shortcuts allow people to use Siri to control different iOS applications, allowing for example to make a selfie with your iPhone or get details about a next flight, all through voice commands.
Apple announced on Thursday a series of new application integrations with Siri Shortcuts, which include Caviar (s, for food delivery), Merriam Webster Dictionary and Airbnb. Those apps join other miless, thousands of others that are already connected to Siri thanks to the Shortcuts.
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SiriKit, another integration of the Siri software, is also available for applications that include messages on WhatsApp, calls to Uber, payments with PayPal and photos search on Pinterest.
Apple's ability to gather thousands of new functions for Siri in a short period of time should give the Siri ecosystem the opportunity it needs. It also offers a new competition for Alexa and Google Assistant, which have maintained a very comfortable site as voice assistants No. 1 and 2, respectively. Apple has also found a way to integrate Siri into connected devices such as smart coffee makers, bringing the Drop app to Siri Shortcuts.
This strategy seems to focus fully on Apple's strengths as one of the leading platforms for millions of mobile applications. The work to improve Shortcuts may offer new hope for former Apple fans who have sought more from the company's digital assistant. It also points to Apple's renewed approach in Siri, thanks in part to the hiring of John Giannandrea, the former chief of artificial intelligence at Google, last April.
Apple still has a long way to go, especially, where your HomePod horn is still more expensive than the Amazon Echo and Google Home.
Siri Shortcuts were integrated into a few apps thanks to iOS 12 to encourage people to use Siri much more frequently. Apple now suggest new Shortcuts for people to activate, such as setting up an order of your favorite food through Caviar or starting a word of the day notification through the Merriam Webster dictionary. These suggestions have been added to the search section and in iOS Settings. They also appear in thousands of applications.
Apple said Thursday that it added Siri Shortcuts to American Airlines, Dexcom, Caviar, Merriam Webster and Specter apps. In March and April the shortcuts of Airbnb, Drop, ReSound and Smarter will come. For Airbnb, for example, you will be able to access the details of your stay, including the time of registration, a map of the place and the Wi-Fi password, when configuring a shortcut voice command.
The new integrations join many other apps that already integrate Siri Shortcuts, including, Nike Run Club, Seamless, Instacart, DSLR Camera, Pandora, Tile, Overcast, Evernote, Citymapper, Kayak, Hotels.com, British Airways, VRBO and The Weather Channel.
Siriestn Shortcuts available on the iPhone, iPad, HomePod, iPod Touch and Apple Watch.
Apple says Siri remains the most widely used assistant worldwide, thanks to its popular iPhone, with 500 million devices that make 10,000 million monthly requests. It seems that these users will now have much more to talk to Siri.
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