The world of social networks, composed of 3.80 billion active users, according to data from the Digital report in 2020 of We Are Social and Hootsuite, begins to focus its attention on a social platform that stands out for being used mainly by young people among 16 and 24 years and that allows the creation of short videos accompanied by music and audio tracks … in case you still don't notice, we refer to TikTok.
TikTok is a social network belonging to ByteDance, launched in September 2016, which over the past few years has given what to speak for the fast numbers that it has managed to generate, for example, highlights the fact that it already registers more than 500 million monthly active users and that in the app stores occupies the first places, according to Sensor Tower, in 2019 it achieved 1.5 billion downloads in the Google Play Store and 33 million downloads only during the first quarter of 2019 in the App Store However, more interestingly, TechCrunch and Apptopia, point out that during the last quarter of 2019, TikTok's revenues grew more than 300 percent compared to the figure recorded in the same period but in 2018.
The above is a reflection of not only the relevance that has become for people, but also for brands and advertisers. With this in mind, the idea of beginning to contemplate this social platform in the strategy is becoming more and more meaningful, particularly for companies with young audiences as well as those that begin to focus on these as they begin to gain purchasing power, so that Better than having a guide to understand how to use TikTok?
In Merca2.0 we have given ourselves the task of creating this document with which you can better understand the functioning of the social network, what the brands that have already adopted it are doing, the advantages that the platform presents and the key points for Use it and measure the results.