It is a fact that getting good levels of engagement in social networks is no longer as easy. Particularly on Instagram, where it was less complicated to experience good results, things have changed a bit; As we reported at the time, Trust Insights indicates that, from January to June 2019, the average engagement on the social network fell 18 percent. For brands, this represents a new challenge because the popularity of the social network recently triggered the adoption of the platform, and it is added that measures that could affect things even more are coming, such as the fact that they will no longer be visible. The likes. Finding a good solution to a challenge like this or managing to boost engagement on Instagram is more important than ever, so it is important not to forget some ways that are still effective to achieve results in this particular aspect.
For an objective such as the momentum of engagement on Instagram, Hootsuite highlights the following tips with the best you can do today:
Know your audience
As in many other marketing efforts, to get good results it is important to know the audience. In this case, considering that it tries to improve engagement on Instagram, you should know that the best place to go to find out more about your public is the analytical data shared by the social platform itself.
In the statistics section you can find a tab corresponding to the audience, from which you can better understand some aspects such as the growth it has had, its geographical location, age range, sex and the hours in which they are most active.
All this information will let you know what types of content can be more effective and when is the best time to launch them.
Keep track of time
Speaking of that moment to launch them, keeping track of time is also useful to improve engagement on Instagram because it is key to know how to know when the community is active.
Within this particular section of Instagram statistics it is possible to know the day and even the time when the community is online. This data helps to program the content to maximize the impact that can be generated. For example, if your data says that at 9:00 p.m. This is when more people are active, so this is the key moment for your account to share a post.
Make sure to publish on a recurring basis
With regard to this point, it will be important to add that to improve engagement on Instagram, it must be published on a recurring but not as recurring basis.
And it is that one of the factors that the Instagram algorithm currently considers, if it does not make the change to its previous version, is how recent are the publications. For followers it is more likely to see new posts in their respective feeds.
With the above in mind, this advice is complemented with the previous one, you should take advantage of this algorithm operation to launch the contents at the peak of your profile and maximize the results. Thus, you are more likely to see your content and interact with it.
Consistency is key, but audiences should not be overwhelmed with content. To avoid this, it is advisable to work hand in hand with a calendar to keep track of when and what to publish on the platform.
Interact with followers
Being social platforms and engagement, it is necessary to participate to motivate others to participate, this is the basic idea behind social networks.
In the case of Instagram, in addition to being a visual space, it is also one to talk with the community and participate in the conversation with other users and even brands. Do not hesitate to respond to the comments, also answer the direct messages and generally talk in the comments section of your post.
When you join the conversation on Instagram, it is possible to better understand the followers, know how to connect better with them and know what they say about the brand or its products.
Remember to work in a good copy
On Instagram it is possible to develop the so-called copy out for publications and have an extension of up to 2,200 characters. This space is more than enough to think of a good message to accompany the visual content, for example, you can tell a story, share a message that invests in reflection or ask questions to followers. The options to denote the voice of the brand are multiple, you can even leverage this space to simply give context to the image or video that is being shared. This is something we do in the Merca2.0 profile when we publish details or captures of a campaign or product, we provide a bit of context so that the community understands what it is and can go to see more information on our site.
Try to create short messages
Although we already mentioned that you have 2,200 characters to create copies, the ideal thinking of improving engagement on Instagram is to keep the messages short. In most cases, all that available space may not be necessary as it is possible to develop messages that trigger participation using a few words. For example, you can resort to an open question for the community, you can hang up a call to action suggesting that people label others or you can organize a contest.
The idea is to work intelligently with messages thinking about how they will motivate community interaction.
If you think that your publication may be of the total interest of other accounts, such as regular users, brands or influencers, then it is appropriate to try to gain the attention of these people. To do this you should know that it is possible to tag your accounts in your content.
This action can be a trigger for participation, however, keep in mind that Instagram only allows a maximum of 20 accounts to be tagged.
Moreover, labeling, among other things, also helps the brand show that it values ??people as they are being informed about something that may interest them completely, and how they can easily share the contents where they are labeled in their history. , your brand account can increasehisInstagram participation.
Share visually appealing or authentic materials
Finally, to lift engagement on Instagram, he considers that good photos are still important, and much. The idea with this point is also to build a consistent style that motivates followers to participate. However, if for some reason it is complicated to create attractive materials, other aspects, such as authenticity in the publications or that are genuine, may be appropriate to appeal to the audience.