Formas de evaluar el desempeño de tus anuncios en Facebook

Facebook doesn't want you to see advertisements for coronavirus remedies

The negative effects of coronavirus are rapidly beginning to stack for countries, individuals, institutions and brands alike. In accordance with Foreign policy, markets around the world are betting on the economic slowdown in the short term. According NewsweekSome agents are even predicting a recession and even a pandemic situation. And certain governments, including Taiwn, have already begun to release new emergency funds.

But the consequences of the coronavirus are not only economic. Some malicious agents are taking advantage of the outbreak to trick users. For example, Sophos advirti recently than a group of hackers they are using deceptive mail to make phishing to less attentive consumers. Several groups are also involving companies such as the brewery Crown in this incident, however illogical it may sound to some people.

However, the risk of disinformation about the coronavirus is real. Especially through social networks, the hotbed par excellence of false information. Thanks to these channels, countless agents have taken advantage of the chaos and the panic to expand their own ideas about the disease. From conspiracy theories about the origin of the pathogen and even presumed remedies that, if applied, could put all people at risk.

Facebook start banning Coronavirus ads

One of the platforms that has been most affected by these fake news is the technology of Mark Zuckerberg. Since the coronavirus became a global trend, multiple malicious agents have uploaded ads to Facebook for alleged remedies and treatments for this disease. However, almost all of them are publications that seek to capitalize on people's panic. So the social network will start removing them from their site as soon as they are detected.

Related Notes

In accordance with Reuters, Facebook begin to ban ads that promise cures or some treatment for coronavirus. Also those commercial publications that have false statements are going to be eliminated, such as mouth covers are 100 percent effective to avoid contagion. The movement comes after the platform began to eliminate content with conspiracy theories and similar resources reported by some global institution.

The power of disinformation

Not only the coronavirus has encouraged the appearance of news and false information on websites and social networks. For example, the manipulated contents, especially the deepfakes, have become one of the main challenges for these platforms. Some campaigns They already addressed this challenge to create awareness among the audience. Even some of the programs that appear in the library of Netflix They have been criticized for spreading lies and falsehoods.

Returning to the problem of the coronavirus on Facebook, it is a solution that took time to arrive. There is no proven treatment or cure for this pathogen. So far, by the very nature of the microorganism, the best way to recover is with rest and some luck. Likewise, there is also no 100 percent proven way to prevent infection. Not even fully closed suits have absolute security.

On the other hand, these types of ads can lead to several negative incidents with people. An alleged remedy may cause side effects that are worse for people than a coronavirus infection. It could also cause people to stop being careful in their daily lives, believing that they have the perfect way to avoid infection. The above not only affects the individual who has fallen into the trap, but also implies a major health problem.

Thus, it is necessary that people ignore any advertisement, neither on Facebook nor on other platforms, that they give information about the coronavirus and do not come from a reliable source.