The new challenges of curating content

The new challenges of curating content



From the Domstika platform and Taschen publishing house, Brazilian Julius Wiedemann bets on creative exchange

We are technological creatures. Undoubtedly, in the last 40 years, innovations modified the ways in which we link, learn, perceive and interact with the environment. The
smartphone, together with the facilities for access to information provided by the internet, plus the new forms that each of the human communication edges take on from these tools are the kicks for an ongoing revolution that covers the ways of training and learning. . And although in a world that changes so vertiginously we don't know what future jobs or professions we aim for, we know that we will do it in an increasingly digital context.

On these issues the Brazilian Julius Wiedemann, expert in new content and chief curator of Domstika reflects,
a digital platform made up of more than 4 million users that provides more than 400 courses, In charge of recognized creatives from each area, it allows collaborative work and aims to feed both the creative economy and the permanent search for new solutions to new problems. "It is a challenge in the era of hyperinformation to find and cure relevant content and give it the appropriate framework and form to be transmitted as knowledge, taking advantage of the global potential that the digital era gives," he says.

Time does not stop

"It is less about imposition and more exchange. The encyclopedist stage linked to watertight formulas for all the same ceases to be effective in a world in constant metamorphosis," says Wiedemann.

As it stands out, this is where the "learning revolution" arises and online teaching platforms sweep across the geographical barriers of knowledge. This means that a design student who is studying for a degree in Graphic Design in São Paulo, and who is interested in illustration courses and wants to make all possible experiences, can take training with illustrators from Germany, Holland or Argentina without moving of your city But the systematization of these courses, the creation of community is transformed into an optimal environment to boost the economy and the growth of these professions as a sector. "According to Google statistics, the term

education online
it has a popularity of between 75 and 100 points, of a scale in which 100 is the maximum and 0 is the minimum. "And in this sea of ​​information and possibilities, the true finding of what we are looking for, the relevant and the relevant , effectiveness, is usually a challenge. Therefore, the role of Wiedemann as
Chief curator of content, content format, quality and how it is offered are the key that seems to explain the reason for the resounding success of some platforms and the lack of attractiveness of others.


In Doméstika, professionals with different creative profiles interact in a network and share their work. Provides more than 400 courses, by recognized creatives from each area

In Domstika, professionals with different creative profiles interact online and share their work. Provides more than 400 courses, by recognized creatives from each area

In full reign of the algorithm that is based on previous choices and other metrics to offer content to the user, what is the specific value of the editor?

It becomes a key role. It is the difference between quality and effective content, which in less time solves what you were looking for, and the 200 hours of searching and stirring tutorials that leave you with a slight idea of ​​what you want, but do not finish completing the knowledge to which you are You want to access. Domstika's two keys, for example, are community and editing. It is about healing in motion. My role is to connect the best creatives, realize the best they have to give, if step by step courses, inspirational documentaries or other content, and then turn it into a visual and dynamic language, of course looking for excellence to arrive with full potential Then, there is a job from the person who receives or purchases the course, to take advantage of it, contact the community, interact, participate. I see a huge opportunity, because creative people tend to be hungry to learn, and a lot of willingness and imagination to take paths that were not previously traced. That nourishes the platform.

What is the initial question when starting to put together a course?

It is very similar to when you start thinking about a book we do in Taschen. It is always from asking what we can do that does not yet exist on the internet. While it was before what book or course we can do that does not make another book or course, now the competition is against the internet, that the course is online is anecdotal or not [laughs], but if I can find it easy and free on the other hand, to what to pay for the course? Ok because it is a vision, because it is a careful, edited, thought and organized content in detail for the purpose for which it was created. And the plus, fueled by a community of common interests.

And how is that?

Immersed in the ground. I live on top of the plane, between Cambrige, Barcelona, ​​United States, Germany … It may not be a complete innovation, but a look, a return to some theme that is already there. There are different ways to make people perceive the content we have, but the fundamental question is whether one can go to Google Images and in half an hour have what we need. Because if so, it is not for ah. Therefore, it is key to work with a healing team that takes time to make a selection of what is important, relevant, and make sure of the history and vision behind anything that is being told.

And how is the content organized?

It can be done in five ways, according to a theory that I like and that created the founder of the TED conferences, Richard Saul Wurman: by location, as do supermarkets in the gndolas; alphabetically; temporarily, where the clearest example is the Facebook timeline; by category, as e-commerce usually does, and hierarchically, such as star rating. They are instruments of organization of any content and basic notions of information architecture, but in short, I always personally adhere to the phrase
Less is more. Do not reload, go to the bone. The synthesis, simplicity, added to the beauty to organize the content, especially visual, always works for me. Something totally hooked on the value of time, which is a finite resource and must be taken advantage of.

The platform emerges to take advantage of time? Is his
core?

Domstika's soul is her teachers. Excellence in time management is important, but what each incredible person owns that human vision, crossing millions of stories that make up the head of a creative, is what we carry as a vehicle, to which of course we add value. They are the protagonists and the important thing. We can be his arms, his legs, even his brain sometimes when giving ideas of how to lower the information, but the heart, the core, without a doubt they are. Therefore, we put together conferences, activities and events that nurture that contact that is then transferred and that we have in digital.