Much has been said about millennials, and as time passes and they go through new stages of life, such as fatherhood, more is known about their characteristics and behaviors especially in front of technology.
How have they changed?
Before this stage of millennials, how does your use of technology change? This has been the reason for the study conducted by Fullscreen with 1,500 participants between 13 and 37 years of age.
The first thing that stands out is that this age group when it becomes a mother / father is an early adopter of technology.
They tend to be 9 percent more likely to say they try first than their friends, new products and are two and a half times more likely than non-fathers millennials to have new technology products. In fact, millennial parents are twice as likely to have a voice assistant (47 percent) as millennials who are not (22 percent).
As for the video
Parennials (as they have been baptized in the study) are also more likely (66 percent) than millennials without children to use video streaming (55 percent), tablets (51 percent vs. 44 percent) and smart watches ( 37 percent vs. 21 percent).
The only type of technology analyzed in which millennial parents are less regular in use than the rest of millennials is the smartphone, although the difference is minimal between the two groups. Likewise, both groups of millennials have reached the almost total penetration of smartphones, which is compatible with another study by the Pew Research Center that in the United States 93 percent of millennials have a smart phone.
Research also shows that fathers are more likely than mothers to possess new technology, particularly when it comes to voice assistants.
55 percent of fathers own a device with voice assistant, considerably more than 37 percent of mothers in the same circumstances. Even more, Parennials use these devices to access general information (69 percent) and streaming music (67 percent), although some parents are more likely than mothers, to use a voice assistant for homework lists, to help with household chores, in addition to adding events to the calendar.
If it's social networks
Millennial parents use Facebook in 92 percent of cases, 4 percent less than those who are not parents in this group. In the case of YouTube, parennials use them in 86 percent of cases, while millennials without children do so in 79 percent. And if it's Instagram, both millennial groups use them equally, 65 percent.
In 2019, the TikTok platform has gained a lot of attention among millennials, and also in this case those who are parents use it more than they are not (6 percent versus 4 percent). Some figures that may seem low, since this social network is focused on the most teenagers.
Video games is family time
When measuring the use of video games, 50 percent of the Parennials (whose ages in the study have been between 25 and 37 years) report that their children use some video system to play regularly. Millennial parents also play regularly (46 percent) even more than those without children (41 percent).
In playtime, millennial parents also outnumber those who are not, even if only slightly, with 3.7 hours a week vs. 3.3 hours per week In this case, the study proposes the hypothesis that the time invested in playing is part of the family time as well as the time spent watching the video content with the children.