Social networks represent a fundamental element in digital marketing actions, capable of enhancing the scope of brands and placing them in digital conversation for different purposes, mainly to expose them to customers and consumers.
According to figures disseminated by Statista, social networks in our country have a greater incidence of consultation between 18 and 24 hours, with a percentage of 38.9 percent of frequency by the netizens.
The next most frequent schedule, with 31.1 percent, is from 12 to 18 hours a day. These are data that help the marketer to understand what are the best moments to develop social media strategies.
For the reach of digital marketing in social networks to follow these eight infallible tips to strengthen your marketing strategies through social networks. 1. Start now
It is only a matter of opening your accounts and placing the contact details of your project in each one. It's about starting as soon as possible.2. Make constant publications
To give continuity to your project, make publications at least 3 to 5 times per week, thereby not losing visibility and being able to integrate into the virtual community.3. Choose content from your sector
If marketing is your thing, publish about marketing, if you are a designer, do it about design. You know the sector in which you specialize and sadrs what contents will be of interest.4. Post to all your followers
Think about your followers and, although your content may be specialized, you should write as if you were speaking to a larger public, you never know who you read and follow.
- Publish varied content on your social networks
There are different formats to achieve more dynamism: blog, video, photography, articles of interest on your website. It's about not boring your users.6. Don't just post about your products and brand
Only publish promotions do not increase the amount of visibility or interactions. It prevents users from getting bored and offers interesting, varied and fun content.7. Let them permeate the ideals and style of your company or brand
If you manage your brand's social networks, post its essence in specific messages. If someone else does, explain exactly what are the contents you want to publish.8. Look for clarity and authenticity in your content
Keep the community interested and make it grow every day with clear and timely messages, original and impact material that describes your essence.