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Apple increase the price of its iPhone in 2020?

iphone 12

The iPhone X forever changed the price of the iPhone with a rise never seen before. The following year the iPhone XS maintained that same price, increasing that of the Max, although offering a more affordable option with the iPhone XR. The effect of this last iPhone on sales was so great that Apple has completely restructured its strategy with the iPhone, renowned the entire range of 2019 and lowering the price of the input device.

Is iPhone 11 price drop It has made it become a real best seller and makes us think that Apple will be able to change its strategy again this year. And according to the data we have, it is more than possible that this year we will see an iPhone 12 somewhat cheaper.

More models, less price

From what we know so far according to the rumors, Apple will present 4 new iPhone 12 this year, in addition to a new iPhone SE 2 or iPhone 9. In principle these are the 4 models that Apple present in September:

  • iPhone 12 with 5.4 inch screen.
  • iPhone 12 with 6.1 inch screen.
  • iPhone 12 Pro with 6.1 inch screen.
  • iPhone 12 Pro Max with 6.7 inch screen.

iPhone 12 blue

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Thus, Apple seems to replicate 100% the strategy of the iPad range on the iPhone. That is, this 2020 we will have an affordable iPhone 9 such as the iPad 2019, a powerful iPhone with a smaller screen, such as the iPad mini. An iPhone with large screen and enough for the great majority, such as the iPad Air, and two models of iPhone 12 Pro in different sizes, identical strategy to that of the iPad Pro.

As for prices, we understand that Apple has learned from the results of this year and it will not be normal for iPhone to grow, especially the normal range. The new 6.1-inch iPhone 12 should maintain the current price of the iPhone 11, that is, 699 dollars / 809 euros, so The smaller model should be placed one step below, perhaps reaching $ 599/709 euros. Below we still have the iPhone 9 / SE 2 that should start at $ 399/500 euros.

iPhone 12 Concept

As for the iPhone 12 Pro, taking into account the arrival of 5G, it is not unreasonable to think that Apple can increase the price, but if necessary, its sales quota will fall even more, so our bet is that the current prices of the iPhone 11 Pro range will remain.

Of course all these are mere speculation based on Apple's strategy of last 2019 and the rumors of 2020. In addition, now more than ever, Apple is interested in selling devices even at the cost of losing profit margin. The services are increasingly important for the company and the more potential users you have, greater benefits to get from Apple Music, Apple Arcade, Apple TV + or iCloud.