The competition with paid campaigns within a social network like Facebook can be considered more than laugh, because in addition to the 80 million business pages that exist (according to Hootsuite data), there are also, according to Statista, at least 7 million Advertisers present quarterly. Faced with such a competitive scenario, the last thing a brand wants is to experience problems with the campaigns it generates from Facebook Ads; It is for this reason that next we will see some of the reasons why the social network could block your account at the time of running ads.
According to Social Media Examiner, there are at least 5 clear reasons why Facebook can close your Facebook Ads Manager account, these are:
- Have repeated declines in payment
The first and clearest way to get Facebook to close your account in Facebook Ads and you can't manage campaigns is to experience problems with payments. According to the source, if your payment methods are consistently declined for your advertiser profile, Facebook will identify this as a flag network and may suspend the account if the pattern keeps repeating itself.
And this a problem of this type makes you remain as a recurring debtor, so after many late payments or declined accounts, the account is at a high risk of being closed by the social network team.
- Have a poor quality Facebook page
In case you do not know, now Facebook has the ability to tell you the quality level that your page has, so it is important to monitor this aspect to prevent your Facebook account from being closed.
And is that if you repeatedly violate the guidelines of the community on your Facebook page, it is likely that your account decreases its quality score, which results in jeopardizing the ability to launch ads. For example, launching ads that can be misleading, such as fake news, or inciting antisocial behaviors, can make your page look like a problem in the eyes of the Facebook community, and this can result in your advertising account being banned
To avoid this problem, you should know that Facebook has a space where it explains in detail the different community rules that it has and must be complied with. These rules are different from the policies for advertisers, however, they must keep both elements in mind.
To avoid this problem, it is necessary to review the rating of your brand's Facebook page. For this you can directly resort to the tab created by the social network for this aspect. You just have to click on the Ms button and then scroll to the option that says Page Quality.
Once inside you can see if your page experiences problems. If not, you will see a green mark with the message: Your page has no restrictions or infractions. From this same space you can find 2 useful links, one where you can consult the aforementioned community rules and another where you can know the status of monetization to see if there are violations that affect the ability of your page to earn money on Facebook.
- Get a very low Quality Score for Facebook Ads and Instagram Ads
When you develop campaigns from Facebook Ads, you should know that the ads will receive a rating based on their accuracy and relevance to the target audience. This concept is referred to as the Relevance Score (although the section has been modified within the social media ad platform) and can influence the results as well as what happens with your account. For example, ads that are approved, but still have poor quality problems, can lead to your account being blocked or taking more time in the future for your ads to be approved.
The quality of the ads can be affected by elements such as the use of click bait or engagement bait and by having a lot of text in the images or arts that are intended to be used for an ad. Remember that using texts that do not show information or entice people to interact are not welcome, while Facebook allows you to run ads that contain only 20 percent of text in relation to the image, but these are considered of poor quality , so that its scope and quality can be reduced.
To avoid this problem you can check the quality ranking of your ads from the Facebook Ads Manager. This is one of the 3 metrics that have replaced the relevance score (Relevant Score). You can check it within the tab of the ad sets of your campaign, moving between the columns to the right. There you will find the ratings your ads are having, highlighted with texts such as Above Average, Average and Below Average. Ideally you should try to ensure that all sections are in Above Average.
- Have a landing page with low quality
Facebook has the ability to filter links to websites or downloads to ensure that they comply with the same ad rules. Therefore, the platform scan all landing page and apply the same filters to verify quality. A page of this type with low quality has elements such as: an excess of pop-ups or distractions, little information and a high volume of advertising, deceptive content and nothing relevant to the ad and a lack of functionality (broken links, low images quality, videos that do not play, etc.)
If you want to be sure that your landing pages do not give problems, you can use the debugging tool. This allows you to see the information that Facebook is obtaining from your link or landing page. If you have a page that seems to be complying with the Facebook guidelines, but fails to get approval when used with an ad, you can use this tool to make sure that the information that Facebook gets is correct and there is no detail with the terms or political.
The previous action also forced Facebook to eliminate the cache it has on your content so that the changes align to your landing page and comply with Facebook policies.
- Commit repeated violations of Facebook Ads policies
Finally, if with your account you are committing mistakes repeatedly, it is a fact that sooner or later there will be consequences because the platform is not willing to accept those who do not respect the rules.
Luckily, brands may verify that they comply with the rules. From its platform it allows advertizing floors to see previously unapproved ads and know the policies that broke and why their ads were not approved. In addition, they can verify the account history and monitor the ads that are currently under review or with an appeal.
For the above, you only have to go to the Business Manager and select the option of Account Quality in the Create and Manage section. Then, you just have to select the range of dates you want to check in the calendar that appears in the upper right. Once the step is over, Facebook will show each nuncio that has been flagged or disapproved and know exactly which ad policy has been violated.