While, on the one hand, OnePlus has been the number 1 premium brand in India; Apple, meanwhile, has been the company with the fastest growth in 2019.
Apple's success in India is due, in large part, to the multiple price reduction of the iPhone XR plus the sales of the iPhone 11 model, which also had a more affordable price.
It may interest you | Foxconn could have a big impact on the manufacture of iPhone by the coronavirus
IPhone sales in India
Apple has been the fastest premium smartphone maker that has grown in 2019 compared to the previous year. Throughout the year, the company made several rebates on your iPhone XR, making the smartphone the most popular in India followed by Samsung's Galaxy S10 Plus and the OnePlus 7 Pro.
On the other hand, from Counterpoint Research they also wanted to highlight the marketing strategy of the launch of the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. In fact, the iPhone 11 was introduced in India at a lower price than the iPhone XR at its launch. This has allowed Apple to have gained a lot of market share during Christmas and in the quarter.
Apple's good numbers in India are also due to industrial expansion of the company in the Asian region. Apple iPhone manufacturing in the country, something that helps reduce costs and offer much more competitive prices in the market. A market, by the way, of great importance for the company of the logo of the bitten apple.