Instagram makes changes to the timeline and wants to monetize IGTV

Instagram makes changes to the timeline and wants to monetize IGTV

New features are releasing Instagram these days in their fight to simplify the use of the platform on the one hand and on the other hand look for a way for influencers to monetize their ads.

The first function is precisely in the line of debugging your contact list, since a new follow-up list will be released with those users with the least interaction and those who most often appear on your timeline, that using a period of 90 days.

The main functionality of this incorporation is that people can further debug their contact list and take out those with whom they no longer share anything.

A spokesman for the social network spoke with Techcrunch about this new feature.

“Instagram really is about getting close to the people and things that matter to you, but we know that over time, your interests and relationships can evolve and change. Whether you graduate, move to a new city or become obsessed with a new interest and find a community, we want to make it easier for you to manage the accounts that follow on Instagram to better represent your current connections and interests. ”

IGTV allow influencers to make money

Another novelty that Instagram presented is the possibility of taking advantage of the vilified IGTV, since the idea is that influencers find in this section a concrete possibility to monetize through advertisements.

The Jane Wong filter delivered the information on her Twitter.

One of the heads of Instagram, Adam Mosseri, said in response to questions on Twitter, how this option will work.

“It is no secret that we have been exploring this. First we focus on making sure the product has legs; otherwise, there will be little to monetize in the first place.IGTV is still in its infancy, but it is growing and, therefore, we are exploring more ways to make it sustainable for creators, ”he said.

Thus the head of Instagram shows that a valid possibility of giving value to a tool that was in question and that left the main home, has utility for influencers.

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