The tablet market has been led by the Apple iPad for years, and it seems that the end of 2019 has improved this leadership. The tablets have been growing for a few years, but still showing quite significant sales, nothing less than 43 million units sold worldwide in the last three months.
In a new report shown by IDC it is revealed that the Apple iPad is still in first position with a quota growth of no less than 22% compared to the results of just one year ago. In addition, its two immediate pursuers, Samsung and Huawei, have seen their sales decrease and, therefore, their market share.
Apple may be happy with its iPad
We do not remember any time when the iPad lost the throne of best-selling tablets, even in its worst moments It has always been positioned in number 1. Now, and thanks to the new 10.2-inch iPad of 2019, Apple has increased its sales in this quarter considerably.
As we can see, Apple sells 2 times more than its immediate pursuer, almost 16 million iPads compared to the 7 million that Samsung has sold. In fact, the iPad is the one that has pulled the market with Lenovo, the rest of brands that use Android have sold much less than a year ago.
Reviewing the data throughout the year, we see a very similar picture. Of the 144 million global sales that tablets have accumulated, Apple has placed 50 million iPads, more than a third of all sales. The rest of brands have sold fewer tablets in 2019 except for Amazon, which goes up slightly with its cheap tablets and with its own Android-based operating system.
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Again it has been Apple that has pulled the car throughout 2019, global sales have remained stable thanks to a 15% growth in iPad sales.