Facebook made changes to Messenger to protect children's experience

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  • Facebook Messenger Kids was launched in 2017

  • In August of last year the messenger app had control problems

  • Facebook seeks to correct this to allow parents greater control

It was in 2017 when Facebook lanz Messenger Kids for iOS devices, the following year he did it for Android and, since then he has sought to keep a loop of users of up to 13 years old. The difference with the normal messenger, in addition to the age limit, is parental control and does not show advertising or allow purchases.

The idea is not bad, globally it is estimated that there are around 2.7 billion users of mobile messenger applications and, it is expected that by 2022 where 3 billion, according to data from eMarketer.

For many specialists this is the field in which brands fight for the attention of consumers. So, having an application that generates engagement and loyalty with users from an early age is the perfect justification for Facebook to have launched an app specially aimed for this public.

However, we know perfectly well that one of the issues of greatest concern in recent years is the handling, security and privacy of the data. Apparently the company led by Mark Zuckerberg does not want to leave loose ends and therefore has launched new rules to protect children.

More control for parents

According to Facebook, the new features and update to the privacy policy are aimed at allowing parents to better manage their children's experience in Messenger Kids.

Specifically, there are 5 changes that will apply in the messenger:

Recent contacts and chat history: It allows parents to follow up on who their child talks with; if they do it by video or text and audio messages, and how often it happened in the last 30 days.

Image registration: You can check what photos and videos were shared (both sent and received). In case one of these contents is considered by the parents as inappropriate, it can be removed from the message thread, and informed.

Contact History: You can access the list of people with whom children have openly or have been blocked. In that sense, parents will continue to receive a notification through Messenger if their child blocks or activates any contact. Something interesting is that unlocking is allowed so that parents can still check the chats with blocked contacts.

Logout from a remote device: Parents can close their children's session from a smartphone or remote computer through the main control panel.

Download the information: Facebook indicates that parents may request a copy of Messenger Kids information about their child, similar to how they can download their own information in the Facebook application.

Compose faults to keep the loop

The changes seek not only to improve the experience of minors such as Facebook, but also to give greater certainty to parents who are those who, in the first instance, allow their children to use the application and, by bull, those who carry a supervision of The interaction they have is healthy.

In fact, it can be said that it is one of the reactions that the company executes after in August of last year it recognized a failure in Messenger Kids, which allowed thousands of children to be added to groups in which not everyone had received authorization by his parents.

The point that seeks to keep this application active that allows you to build a link with very young audiences, something that in recent years has cost you work and that over time could reward you in loyal users.

Only in Mexico, for example, the social networks most used by children under 13 years of age are YouTube, WhatsApp, Facebook and Instagram, according to a survey conducted by Activa Research, WIN, and Brand Investigation.