An experiment cost Google for quite some time, since a visual artist named Simon Weckert performed a performance with a car and more than 99 cell phones inside it to hack the Google Maps system.
The artist decided that it was possible to collapse the application of maps and traffic of the multinational, and for that he used a wheelbarrow and many phones to leave several tracks disabled in Berlin, Germany.
Its main objective was to make fun of the system and in clear streets, to move from the green color of easy and fast traffic, to the red color of abundant clogging, which forces the application to give route alternatives.
“99 second-hand smart phones are transported in a hand truck to generate virtual traffic jams on Google Maps. Through this activity, it is possible to turn a green street into a red one that has an impact on the physical world by navigating another route to avoid getting stuck in traffic, ”Weckert said of his experiment.
One of the things that the artist intended to demonstrate with his intervention was precisely to question the power of virtual maps, and how users lost their instinct, to be dominated by these platforms.
In fact, on its website and citing a text by Moritz Alhert and The power of virtual maps, forward that theory.
“Google has created a platform that allows users and businesses to interact with maps in a novel way. This means that issues related to power in the discourse of the cartography should be rephrased.But what is the relationship between the art of enabling and monitoring, control and regulation techniques on Google maps?These maps function as networks of devices that determine the behavior, opinions and images of living beings, exert power and control knowledge?The maps, which are the product of a combination of states of knowledge and states of power, have an inscribed power device.The map based on Google simulation and global models determine the actuality and perception of physical spaces and the development of action models. ”
From Google, a spokesman responded briefly to the artistic intervention and simply said the following:
"Whether by car, car or camel, we love seeing creative uses of Google Maps, as it helps us make maps work better over time," they said.