Toshiba seeks its place with Encore 2
Toshiba seeks its place with Encore 2
September 29, 2015 at 11:31
The technology field is a box of surprises. We can find consolidated firms that launch products that fail, on the other hand, small brands that appear suddenly and that present models that have nothing to envy to their great competitors, and finally, those that, although they are well established in the sector, to Sometimes they pass with a lot of discretion in the race for leadership.
In this case we talk about Toshiba. The Japanese brand, one of the world's leading technology companies, has established itself as one of the sales leaders in devices such as laptops. Nevertheless, has had relative success in the field of tablets with its Encore 2 model However, it once again shows the experience of this firm when it comes to providing the best possible product to the user.
A discrete exit
Encore series models are on sale since spring 2014. Despite the fact that the presence of these devices in the market is already consolidated, it has not happened with too much glory since they have been appearing new devices from other brands such as the Samsung Galaxy Tab S2 or the latest iPad terminals that have caught the attention of both media and users and have competed very strongly both with the Japanese firm and with the rest.
The golden rule: Don't saturate the market
Unlike other brands such as Acer, which currently has 7 tablet models for sale within the Iconia series, Toshiba has opted for a simpler strategy: Few terminals with good performance. The Encore 2 saga has two devices whose characteristics, as we will see later, are very similar.
The Japanese firm seeks its place in the field of mid-range tablets. Offering good benefits, The price of Encore 2 models ranges between 300 euros and 400 euros approximately. Which positions Toshiba as a good option since it has similar prices to other brands' devices with similar terminals.
When talking about the properties of the series of tablets of the Japanese brand, we must clarify that their characteristics are almost similar in the two models that it has in the market. We start talking about the operating system. Both have Windows 8.1 with Bing and the Office 365 package. At the same time, the user can enjoy applications such as Skype or Xbox Music on this device.
The screen, the only differentiating element
As mentioned earlier, the specifications of both terminals are practically the same. Nevertheless, The only difference lies in the screen, where you have an 8-inch model and a 10.1 model. The resolution of 1280 × 800 pixels, however, may be insufficient for the larger terminal.
Memory: A strong point
The devices have a storage capacity of 64 GB expandable thanks to a Micro SD card. On the other hand, they have a RAM of 2 GB. These characteristics position Toshiba in a very good position with respect to most of its competitors.
At full speed
Encore has surprised in the field of performance since it has processors Intel Atom Quad Core that guarantee a fast operation of the terminal without this having an impact on the speed of execution of the programs or applications.
Long duration battery
Currently, all tablets, regardless of their brand, have a problem that is still pending: Autonomy. Toshiba does not escape this fact. Although it highlights the fact that with a single charge, the battery can last up to 58 days with the device turned off, the fact that is interesting is that in a normal execution, the battery lasts 11 hours. Acceptable but perhaps somewhat scarce.
A great limitation: The cameras
Not everything could be positive when talking about Toshiba tablet models. In the field of cameras and image recording, the devices are well below the terminals of other firms. We talked about the 8 inches of Asus ZenPad. However, the models of the Japanese firm have their equivalent in the Tesla model of BQ. 2 Mpx front camera and 5 rear. However, the front has the possibility to record in HD. As for the sound, both devices have the Dolby Digital Plus system, With which you get a fairly good audio experience but still, it is still far from similar models such as Asus ZenPad.
Leisure and work together on the same tablet
Unlike other brands that launch different series of tablets intended for entertainment on the one hand and the work environment on the other, Toshiba has decided to unify these uses in its devices and allows Encore models to be a good tool for work thanks to the incorporation of the Office package and a good option to disconnect thanks to tools such as Xbox Video.
As you have seen, Toshiba has good devices in the market at a very affordable price. However, its success has been relative since it has not yet managed to rise to other firms.
You have at your disposal more information about other tablets as well as comparisons on a wide variety of devices.