Security in technological platforms and especially those of mobility such as Uber, have already begun to implement geolocation measures for their users, as a way of warning about potential dangers.
The app that now intends to get on that car is the popular dating platform Tinder, which through its parent company Match Group is determined to give more confidence to its subscribers.
That is why the main updates will come hand in hand with the implementation of a panic button and a system that tracks the location of users and notifies the authorities in case of security problems, as reported by The Wall Street Journal.
The executive director of Match Group, Mandy Ginsberg, referred to these upcoming security measures. “You should run a dating business as if you were a mother. I think a lot about security, especially on our platforms, and what we can do to reduce bad behavior. There are many things we tell users to do. But if we can provide tools in addition to that, we should also do it, ”he said.
For that, Tinder is partnering with the company Noonlight, which creates software that can send alarm and emergency signals occupying the location of people.
Elie Seidman, CEO of the dating app, also referred to these new measures, which would mean adding a tag to the users profile to warn that they have the panic button. “I compare this with the signals that a security system has. It tells people that I am protected, and that is a deterrent, ”he exemplified.
From Match Group, yes, they are quick to make it clear that location data will not be used for marketing campaigns.
Although applauded, Tinder's panic button is far from free. In fact, its activation depends on the installation of a second app, called Noonlight, which does not imply an additional monetary cost for users.
However, the software monitors the steps of those who have it on their phones, presumably to show them Facebook and YouTube advertising, among others, that receive information every minute, denounced Gizmodo.
When you use our service, you authorize us to share information with emergency agencies. In addition, we may share information (…) with our business partners, suppliers and external consultants who perform services on our behalf or that help us provide our services, such as accounting, management, technical, marketing or analysis, ”say their conditions of use .
After an analysis of Noonlight, the media discovered at least five companies that were given data, such as Branch, Braze (formerly called Appboy) and Kochava.
After denying the accusations, Nick Droege, one of the co-founders of the controversial application said we do not sell user data to third parties for marketing or advertising purposes. The mission of Noonlight has always been to keep our millions of users safe.
For Gizmodo, it is clear that although the data is not sold, they are changing hands. Branch, for example, received some basic specifications about the operating system and the phone screen () The firm also provided the phone with a unique “fingerprint” that could be used to link the user through each of its devices.
* Updated on January 24, 2020 with information about Noonlight