The movements of value of the big brands (mainly within the technological sector) oscillate annually, but the fish is usually distributed among them. According to the report of the consultancy Brand Finance Global the Top 5 of this year does not change in names but in positions, and is that Apple has dropped from second to third.
Exceeded only by Google that is done with the second position (3 in 2019) and Amazon that remains as leader of this ranking, surpassing for the first time in history the 200,000 million dollars worth. The constant diversification in which the company of Jeff Bezos is immersed has served him to revalidate his crown for the third consecutive year, with a margin of almost 60,000 million dollars compared to second place.
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The top 5 positions are closed by Microsoft in 4 (4 in 2019) and Samsung in 5 (5 in 2019). Other notable companies in the Top 10 are Facebook in 7 positions and Huawei in 10, rising two positions since last year.
What does this mean for Apple?
For little practical purposes, Apple's value for this 2020 change over the year several times and may surpass Google again. For the purposes of the client, it means nothing at all, it is simply a worldwide ranking that ratifies the financial results of the company year to year.
2020 promises to be a very important year for Apple. With the presentation of up to 6 iPhones that will adapt to all the steps of the market, those of Cupertino will be able to greatly improve their value and we may see these positions move again facing the next year. In addition, Apple's actions continue to rise and it seems that this is dynamic for all of 2020, an incentive that will help them increase their value as a company. For the moment we will be attentive to your movements and we look forward to what this new decade holds for us.