Facebook is looking for a place in the world of smartphones, while Google tried to "eat" a slice of the social media cake. Outcome? Both projects ended up in so-called failures that quickly put their protagonists on page. That and more left us in 2010. Next, a recount of the promising technology that lost the battle in the decade that ends.
In a context in which more and more what is now known as a smartphoneIn May 2010, Microsoft Kin was launched, which was especially aimed at social network users and instant messengers. The surprising thing is that, six weeks later, the company decided to discontinue it, because it did not reach the planned sales, although it transpired that another of the important reasons was that Microsoft wanted everything in favor of the next Windows Phone.
You know what happens with products that want to cover many things, and Google Wave is a clear example of this: I seek to combine services such as email, wiki, instant messenger and social networks, in addition to being aimed at a markedly professional sector. It did not have the expected impact and, in August 2010, it was announced that this project was coming to an end. Who could face Facebook?
Unlike Wave, Google Buzz was aimed at ordinary people. In other words, it looks like an attempt to compete against the Mark Zuckerberg platform, Facebook, although it had a complicated startup and privacy issues, especially for its constant automatic publications. After having been submitted in February 2010 to expand the functionality of Gmail, Google announced its closure in October 2011. Google+ had a few months "on the air", so it is not worth dividing efforts.
In the decade that ends, there was a strong attempt by large companies to "eat" part of the cake of social networks, and Apple could not miss iTunes Ping, a web platform that sought to create a link between users and artists, but The former were not attracted to the new proposal, especially since it had no compatibility with Facebook. On September 30, 2012, the platform officially closed its doors.
Google Nexus Q
Before venturing into Chromecast, Google launched a content player on streaming, the Nexus Q, which I presented in 2012. The critics around this product went in two ways: it was very expensive around $ 300 dollars and its compatibility was limited to the services of the company, that is, it had as a great absent a Netflix, in addition to that it did not have an internal storage option. It stopped selling in January 2013.
Today, the algorithms recommend the content they believe is relevant for each person … The news aggregators, a few years ago, showed the information of different sites and pages in chronological order, in one place. Google Reader was one of them, and the Californian company decided to close it in 2013 because there was a decrease in its use. More than one spoke out against this decision, although it could not be changed.
The promise of turning the cell phone into a great device for social networks was not fulfilled, at least for the Facebook phone, First, which was launched in 2013 with a price of $ 99 dollars. Simply, the modified operating system with which he was endowed, proved a disaster, in addition to making a simple phone call was frankly complicated. In 2014, the company decided to abandon the project.
Since 2015, these glasses that seemed taken from a science fiction movie are no longer sold to users, but not for certain business sectors. Its price was also not the most accessible of all: $ 1,500 dollars. Shortly after launching, some campaigns began to ban them in certain spaces, especially because they did not know when they were recording and when not.
Amazon Fire Phone
It seemed that Amazon had everything to face in the world of smart phones, however, the Fire Phone failed to convince from the beginning, since it was a phone too expensive $ 650 dollars for what it offered: its background concept It was to be a means of purchase for your digital store. In 2015, one year after being put up for sale and having several price strategies to boost it, the smartphone It was discontinued.
Something was going to go wrong (for sure!) When the basis of an application was to tell secrets, messages or confessions without users needing to reveal their identity. In 2014, Secret was a success, however, it kept calling attention to how young people were using it to harass and make hurtful posts; In April 2015, instead of a restructuring, its final closure was announced.
Galaxy Note 7
The news ran like wildfire: the Galaxy Note 7 were catching fire due to problems with their battery, so Samsung had to withdraw them from the market in September 2016, only two weeks after having put them on sale internationally. The South Korean company, acted quickly and also tried to erase from the history of the series Note to this problematic phablet.
The decade that ends saw birth, in 2013, and die, in 2016, to Vine, an app that let you make videos on loop six seconds and that catapult several viners on an international level. Although he found a very large community of users, he could not cope with the growing popularity of Instagram and Snapchat.
The great promise was that gamers They were going to interact with video games without the need to use controls, since Kinect that connected to Xbox 360 and Xbox One recognized your gestures and voice commands. However, he did not enjoy the popularity that was expected, not at least with what was his natural public. Thus, since 2016, Microsoft began to discontinue it for its different systems.
If Wii U had not turned out to be a failure for Nintendo, maybe now it will not have the Switch, the successful video game console launched in 2017, both for its hybrid concept and for its games catalog. The successor of the Wii seemed that it was not well manufactured, from its interior to its exterior, especially with respect to its touch screen control. However, he did not achieve his goal: compete with the PlayStation 4 and Xbox One.
In 2014, Google made the attempt to promote a base for augmented reality in cell phones, but found little support from the main cell phone manufacturers and developers, so, three years later, I decided to close its Tango initiative to boost ARCore , his kit development with broader scopes that allows you to build augmented reality apps.
Path promises to be something like anti-Facebook, since instead of users speaking to the world, their intention was to have a more direct communication with their closest friends. Of course, she was fined by the United States Federal Trade Commission for storing data on minors. In 2018, the then owner of the platform, a South Korean company, decided to close it.
The year that is about to end saw several platforms of all kinds close or disappear, from Google Plus to iTunes. To learn more about it, here is a note: ?Applications and digital services that disappeared in 2019?.