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Trends in Social Media that will be key for 2020

In 2020, 102,292 million dollars will be allocated to social media marketing.

Among the trends in social media is to consider new technologies.

Read: Social Media Marketing Predictions for 2020 that you should not lose sight of.

Less and less is missing by the arrival of 2020, a year in which social networks will remain highly relevant channels for brands and companies. According to Statista data, it is estimated that 102,292 million dollars will be allocated to advertising within the different social platforms in the next 12 months, so it is possible to understand why it is important to know the new details that will bring with them, such as the new trends in social media that are beginning to be seen and that can represent important changes in the way social media marketing develops.

By the way, the key trends are what we will see in this post.

What comes for social networks in 2020

According to a report prepared by the firms Talkwalker and HubSpot, where more than 50 industry experts participated, the following are the social media trends that professionals should know by 2020:

oneThe new generation of social platforms

As we saw it recently, there are various social platforms that can be considered emerging and will give something to talk about during 2020, such is the case of Vero, Caffeine, Steemit, Lasso, etc. However, among them, the one that stands out the most is TikTok, the experts consulted agree that it will become part of the marketing strategies of many brands.

As you know, this social platform has grown interestingly accumulating 500 million monthly active users, which will soon become 750 million. The increase in mentions made to this and other platforms is a reflection of the importance they will be gaining in 2020.

What does this mean for marketing professionals?

In that sense, the first of these trends in social media implies that the growth of unique or niche social networks, such as TikTok, be considerable and should not surprise people are no longer interested in being part of large communities, now They want to be where they are relevant. Those where there is less noise and greater engagement.

With everything and the risks involved, brands will have to explore these spaces from which good opportunities can be generated, those who do so first may become the most benefited.

twoWelfare in social networks as part of consumer engagement

As the second of the trends in social media, the experts consulted in the Talkwalker and HubSpot report, highlight how important is being in social media. As an interesting fact it is shared that there have been at least 78 thousand conversations around this concept throughout 2019 so it is visualized as an important issue to follow because it can cause changes.

And it is that people are increasingly aware of the impact that social networks have on mental health, it has even reached the point where addiction to social networks is recognized as an affliction, which changes the perception that You have these tools.

In such a scenario, where there is a concern and social movement generated by users, it is expected that social media platforms do something about it and that their actions affect marketing.

What does this mean for marketing professionals?

This can cause changes that affect the metrics that follow brands to assess their effectiveness. The clearest reflection of this has been occurring throughout this year on Instagram, as you know, the social network has decided to hide the likes in some important markets, such as the United States. Given this measure implemented many expect one each in the engagement while users adapt and find new ways to show their appreciation for the contents of a brand, company or creator.