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Trends in Social Media that will be key for 2020

In 2020, 102,292 million dollars will be allocated to social media marketing.

Among the trends in social media is to consider new technologies.

Read: Social Media Marketing Predictions for 2020 that you should not lose sight of.

Less and less is missing by the arrival of 2020, a year in which social networks will remain highly relevant channels for brands and companies. According to Statista data, it is estimated that 102,292 million dollars will be allocated to advertising within the different social platforms in the next 12 months, so it is possible to understand why it is important to know the new details that will bring with them, such as the new trends in social media that are beginning to be seen and that can represent important changes in the way social media marketing develops.

By the way, the key trends are what we will see in this post.

What comes for social networks in 2020

According to a report prepared by the firms Talkwalker and HubSpot, where more than 50 industry experts participated, the following are the social media trends that professionals should know by 2020:

oneThe new generation of social platforms

As we saw it recently, there are various social platforms that can be considered emerging and will give something to talk about during 2020, such is the case of Vero, Caffeine, Steemit, Lasso, etc. However, among them, the one that stands out the most is TikTok, the experts consulted agree that it will become part of the marketing strategies of many brands.

As you know, this social platform has grown interestingly accumulating 500 million monthly active users, which will soon become 750 million. The increase in mentions made to this and other platforms is a reflection of the importance they will be gaining in 2020.

What does this mean for marketing professionals?

In that sense, the first of these trends in social media implies that the growth of unique or niche social networks, such as TikTok, be considerable and should not surprise people are no longer interested in being part of large communities, now They want to be where they are relevant. Those where there is less noise and greater engagement.

With everything and the risks involved, brands will have to explore these spaces from which good opportunities can be generated, those who do so first may become the most benefited.

twoWelfare in social networks as part of consumer engagement