A recent Wall Street Journal report states that Apple will be negotiating with several production companies to incorporate in the Apple TV catalog + external content, and not just original content as originally announced.
Among the producers with whom Apple will be in negotiations will be Metro Goldwyn Mayer, owner of franchises such as James Bond or RoboCop.
Beyond looking for allies on the film front, Apple will also be negotiating with PAC-12, currently the owner of the broadcasting rights of several sports at university level in the United States. ANDThis will be the first time Apple will broadcast sports in its midst.
In any case, the publication of the WSJ describes these negotiations as preliminary, so it won't be something we will see in the short term. Also Apple will not be slowing its catalog for this (which will be a sign that new content from other sources be included), since He has promised to double his original releases by 2021, a whole declaration of intentions by those of Cupertino.
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Until now Apple has been very satisfied with the launch of Apple TV +, and are firmly committed to their commercial strategy. In any case, in the field of streaming content, the competition is very tough, even with the recent release of Disney +, so let's talk about a great reinforcement to the current Apple catalog if they had external content already known to most.
The series that Apple has launched to date are a clear example of quality. With very good critics on the part of the public and averages on the part of the specialized media Apple has managed in a little more than a month to settle its contents, which although they may still seem scarce, it is clear that at least they are working on expanding as soon as possible .