A new line of research and development is exploring Tim Cook at Apple, since according to information gathered by Bloomberg the Cupertino firm will be forming a secret team to fulfill one of its greatest wishes for independence: send internet directly to its devices, from a satellite , avoiding the wireless networks belonging to the operators.
To realize this yearning, Apple gave itself five years to get the first results, and for that they have hired many engineers from the aerospace, satellite and antenna industries.
And not only to deliver direct internet to the devices and without intermediaries, Apple is looking for, since it will also be taking advantage of the opportunity to improve its mapping and location tracking systems, in order to incorporate new functions into the applications.
But not everything is honey on flakes for this project, since previous experiences of Facebook, SpaceX and Amazon have not turned out quite well, and do not seem to be lucrative enough to convince that the apple company ends up entering the field.
That is endorsed by Tim Farrar, satellite expert and director of TMF (Telecommunications and Media Association).
"The lessons from previous failures such as Iridium, Globalstar and Teledesic (satellite projects) are what prove that it is really difficult to find a viable business plan for billionaire satellite communications projects," he told Bloomberg.
However, Apple's enthusiasm does not seem to decline, as it hired Michael Trela and John Fenwick, aerospace engineers who helped lead the Skybox Imaging satellite image company before it was sold to Google in 2014.
He has also recruited experts in wireless structures, renowned executives in the satellite industry and Daniel Ellis, a former Netflix executive who helped oversee the content delivery network of the Los Gatos company.
Another interesting clue to unveiling the mystery was given by a former Apple employee, Greg Duffy, co-founder of the camera startup Dropcam, who led the Tim Cook company project between 2016 and June 2019.
In his profile of Linkedin, it can still be read as work done: “satellite communications, wireless products and products / technologies for the home”.