Until recently we talked about
as an entelechy, an abstract that companies could not monetize.
It has become the best ally of the purchase by
of services and products by providing countless data.
For example, the location, if we are still or moving, if we have much or little battery left, if we are alone or accompanied, what we talk about and the age and price of our terminal.
The use of some of these data and the way in which they are obtained are under the magnifying glass by the policies of
We are no longer surprised that every day a great technology company apologizes for invading our privacy.
This happens in a context in which the mobile increases year after year as a device to spend online, although the
It is still the preferred device to make purchases.
The enormous information provided by our mobile phones makes it possible for the big technology companies to use that data to put a price on each of our heads.
Several Twitter users have raised doubts about Uber's pricing policy by charging more for users who have little battery.
Logic tells us that a user will accept the first price proposed by the application if there is little energy left in the cell phone.
Uber already denied in 2016 the price increase depending on the state of the battery, but then acknowledged that he had "access to a tremendous amount of data."
Have you changed your pricing policy after several users with the same account, same location and same destination have verified that they pay more if their battery is low?
Gaps in our privacy
The politicians of the Canary Islands, in Spain, accuse the airlines of using geolocation to offer more expensive flights to residents. The companies deny it
Many of us wonder if apps have access to all our data.
Where did you approve of knowing the level of my battery?
Easy, these are small gaps that technology companies take advantage of.
In this case, Uber knows if a user has a low battery because the application needs to use that information to switch to battery saving mode.
In Spain, the politicians of the Canary Islands accuse the airlines of using geolocation to offer more expensive flights to residents, who have a 75% discount on air tickets.
The airlines deny it.
Since a user reported that
listen to us to sneak publicity related to our conversations, there are few who count
Some experience with the microphones.
I also have my own story with the burrata!
Do you know what the burrata is? I don't, until last night. I went to dinner with
@_jorgegallardo to a restaurant and asked for this type of fresh cheese that I had never tried. And why don't you know what advertising appears on Instagram today? Effectively. Believe it or not, they listen to us. Be careful
pic.twitter.com/BPtpYY0L4h&- Brnar GM (@BernarGM)
April 7, 2019
Adam Mosseri, head of Instagram, denied the journalist Gayle King that the microphones are used to place ads to users.
The CBS presenter concluded the interview without believing her explanations.
Advertising will continue to exist and it should not be bad for companies to use our collected data so that, at least, we receive relevant or personalized ads.
Of course, respecting our privacy and ensuring that this information cannot be used by third parties.
However, we never think that all the data collected by technology could go against us when it comes to pricing a product or service.
A conversation, the state of my battery or where I am can play against us when buying something.
The phones also have data on our health and physical activity.
Can you imagine that life insurance could access this information when we are going to register?
Our phones say a lot about our willingness to spend.
Are we prepared for a society with personalized prices in all sectors?
Time to time.
Jorge Gallardo-Camacho is director of the International Degree of Communication, professor and researcher at the Camilo Jos Cela University, in Madrid.
This article was originally published in The Conversation.
Click here to read the original version
How some companies use our cell phone data to decide how much to charge us – LA NACION