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Phil Schiller tells us some secrets about the first iPad

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<p>Phil Schiller, vice president of marketing at Apple and in the company since the return of Steve Jobs in 1997, has recently given an interview to the New York Times on the occasion of a technological retrospective publication about this decade that is about to end. .</p><div class='code-block code-block-2' style='margin: 8px auto; text-align: center; display: block; clear: both;'>
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It wasn’t just about creating a bigger iPhone

Although we will not deny the initial resemblance between the iPhone and iPad all for its launch in 2010, iPad idea provena more of the idea to create a tablet-shaped Mac, and at a much lower price. According to Phil Schiller in his interview with the NY Times, the company’s tablet idea started from the budget, “It had to be a future computer, below $ 500 that we could be proud of, with the quality and experience we adore. ” It was then that they realized that to reach that price they must take things drastically to what at that time we know as the Macbook, and the first thing was the keyboard and the design with cover.

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The multitouch was the next step

The multitouch experience was the next thing they worked on. It was not a novelty of this device, because it was the iPhone who stretched this feature, but I know that help create the user experience expected of the iPad. Speaking of the iPhone, Schiller comments how easy it was to know that he should adopt the iPhone iPad and not, and how this helped what the iPad will eventually be.

A very tight price for what the device offers

The interview also features the participation of Walt Mossberg, a technology columnist for the Wall Street Journal and a close friend of Steve Jobs. He comments how before the official launch Jobs invited him to his house and showed him the device. This urges him to guess what the price of an ace device will be, at which Mossberg targeted $ 999. Jobs tells him that if that was the price he thinks he was going to have, he was going to have a pleasant surprise, but he did not finally tell him how much it would cost.

While Mossberg was thinking of a price of $ 999 for the first iPad, Jobs replied that the price of the iPad was going to be a pleasant surprise.

Since its original release, Apple has diversified its range of tablets to reach all audiences, and the iPad is still the benchmark. Basic models, “Pro” and “Air” to compete in all price ranges while offering that original idea that was born to think about removing the keyboard to a Macbook.