Netflix has been saving something special for a rainy day. No, no, it is not a kind of unprecedented special episode of StThings or Mindhunter rangers.
According to Netflix
The streaming service had more than 47 million subscribers in Europe, Africa and the Middle East at the end of the third quarter of 2019. That is double the number of subscribers it had from those regions at the beginning of 2017.
Netflix also has more than 29 million subscribers in Latin America and more than 14 million in Asia during that same period.
Netflix currently has 158.3 million customers worldwide. Its non-US and Canadian markets now account for more than half of its total subscriber base.
As Deadline indicates that 90 percent of its growth comes from these markets outside the US. UU.
Netflix has avoided publishing these numbers for many years, so the timing of this movement is certainly remarkable. In the last month alone, Netflix has faced new high-profile competitors entering the streaming market such as Disney + and Apple TV +.
According to variety
Analysts say around 24 million users subscribed to Disney + in November. Those same analysts estimate that around 1 million customers will cancel their subscription to Netflix in the fourth quarter as a result of the launch of Disney + last month.
Earlier this year, Netflix reported its first drop in US subscribers. UU. for the first time in almost a decade.
The streaming market will be more challenging for Netflix next year when additional services such as HBO Max and NBCUniversal’s Peacock are launched.
He clearly hopes that the profits of international subscribers will soften any blow he receives from the new abundance of streaming services.
But, as analysts point out, the US markets. UU. And Canada are the ones that generate more revenue per subscriber, since they charge less in other markets.
The company clearly
He is still the leader in space, so he probably could still “Netflix and relax” for now.
But, the streaming industry is growing rapidly and eventually they will have to use Netflix and … decrypt it.