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Xiaomi is still the brand that sells the most wearables

xiaomi wearables

Xiaomi in a short time has become one of the best known technology brands today. Its excellent value for money mobile phones are already known worldwide proving that Your business model has been a success.

Another item in which Xiaomi stands out is that of wearables where, according to a recent study by Canalys, the Chinese brand dominates the market above giants like Apple or Huawei. The study mentioned focuses on the global sales of these types of gadgets during the third quarter of 2019. Learn in detail the domain of Xiaomi in the wearable market below.

The success of Xiaomi wearables explained in numbers

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According to the Canalys report, Xiaomi sold a total of 12.2 million wearables, which represents a market share of 27% in the third quarter of 2019. In that way, Xiaomi achieved an impressive growth of 74% year-on-year. Why this success? Well, to products such as the Xiaomi Mi Band 3i and Mi Band 4 that, being rich in features, arrived at the market with quite competitive prices.

On the other hand, the study also demonstrates that Xiaomi's main opponent in this sector is Apple with a 15% market share. In this third quarter of 2019 the apple company registered its highest growth since the second quarter of 2017 thanks to the sales of the Apple Watch series 5 (which accounted for 60% of total sales) and the reduction in the price of the Apple Watch series 3.

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Very close to Apple is Huawei which ranks third in the wearable market with a market share of 13%. Huawei sales grew a lot in China, which allowed the brand to sell a total of 5.9 million wearables in the third quarter of 2019. Also, another large portion of the market is taken by Fitbit with an 8% share, although the brand did not experience great growth in comparison to previous years.

However, as regards the location of sales, it must be said that the American wearable market is absolutely dominated by Apple, while the Asia-Pacific market is dominated by Xiaomi along with Huawei and Fitbit. Anyway, this study shows that Xiaomi products are still preferred by most users.

Source | Canalys

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