All these campaigns had, in one way or another, the support of Twitter Mexico
Many were also the first initiatives of its kind in the country
These examples can serve to give an idea of ??what the brands hold in 2020
Officially, there are just over 15 days until 2020 arrives. And in the course of 2019, just as there was no lack of surprises for the brands, there were also few campaigns.
On the contrary, the advertising cost of brands, as in many other years, continues to rise. In accordance with Statist, within a few days more than 563 billion dollars (mdd) should be accumulated worldwide in campaigns and other commercial activations of the brands.
In Mexico, international and local companies also did not launch a few campaigns throughout the year. But in a statement, Twitter shared those he believes were the best:
Campaigns with purpose: Corona Beer
This initiative to recycle plastics in the main tourist points of the country was not only highlighted by its social sense. He also managed to give the public a powerful incentive (something to drink) to contribute to his locality. And, in the grand scheme of things, help the world.
-Every action counts! ? -No one ever said No, seriously ?, We can all make a difference! #Desplastifcatehttps: //t.co/ANMcZHwJ04 pic.twitter.com/MqMeIQeWho
– Corona MX (@Corona_MX) August 1, 2019
Doritos, the brand that best embodies your personality
It is not always easy to convey messages that are perfectly aligned with the image that has been created for companies. But when a company does it as well as Pepsico's potatoes, it is worth recognizing. Especially given the LGBT + context of activation.
# Unlock Love with kisses taste Doritos Rainbow, will you? ?? pic.twitter.com/Y7tqJbvuwV
– Doritos Mx (@Doritos_Mx) June 19, 2019
Best campaigns Twitter-only, for Tecate
The regal classic is not only one of the most exciting sporting events for the inhabitants of the capital of New Len. It also represents an opportunity for this brewer to connect with its customers through a simple dynamic exclusive to the social network.
From now on you can make your team the boss in the #ClsicoRegio. Vote for your favorite and paint with the colors of your team the Sultana del Norte. #SomosFutbol ?? https://t.co/hc3c5FgQy5
– Tecate Beer (@CervezaTecate) September 20, 2019
Prime Video and The Game of the Keys
For your best launch teaser, the social network design this series with Mexican talent. The promotional video generated a lot of noise around the series, one of the first that made the platform in the country. So it was a milestone for both the brand and the actors involved.
Now that you know #ElJuegoDeLasLlaves? Do you dare to play? Click and discover who will go with you all night. Let the game begin!
– PrimeVideoMX (@PrimeVideoMX) August 20, 2019
Of the most valuable campaigns to connect in a cultural event
This recognition belongs to Corona for its promotion strategy for Capital 2019. In addition to the live event that all attendees could enjoy, the company also launched a broadcast through the social network. One that launched 11 hours of continuous music.
Welcome, welcome, welcome all of you on the second day of # CoronaCapital19! ???
Follow the broadcast LIVE? and dance, sing and enjoy the best of this Sunday. https://t.co/0i4JMxQlBk
– Corona MX (@Corona_MX) November 17, 2019
A glass of milk, courtesy of Captain America
Although he's not embodying the iconic Marvel character, it's impossible not to think about this great hero when Chris Evans is seen. That is why Lala scored a point in favor when he made the emblematic actor part of his launch campaign for his new line.
Chris Evans presents: The new milk generation Lala 100 pic.twitter.com/j7Yqlj5OZ3
– LALA Mexico (@UnVasoDeLALA) September 27, 2019
Featured example among brand campaigns
The rebranding processes are not easy. That is why Twitter recognized BBVA's effort, after leaving behind its name as Bancomer. As part of the activation, the bank released several videos with Jorge Campos throughout September, to spread the change.
Shamn practices, hypnosis, and The Immortal still can't say be, be, uve, a. He even fell asleep! Enjoy the third installment of #SiCamposPuede. ?? pic.twitter.com/YsisS75dzK
– BBVA Mexico (@BBVA_Mex) September 25, 2019
Concise and accurate, the Chevrolet video
The automaker was recognized by the social network after having launched a commercial of just six seconds last April. Not only did he promote his new Blazer truck. In addition, I did not miss the opportunity to hang up on the conversation about the end of the Game of Thrones series.
The night is coming, are you ready? ?? pic.twitter.com/KjCKWkVZzx
– Chevrolet ?? (@ChevroletMexico) April 14, 2019
Third victory of campaigns for Corona
Thanks to its Capital festival, the brewery scored another good point in Twitter's eyes. As part of a dynamic, the company performed the first live music game dynamics in the history of the platform. Winners are given tickets for the tenth edition of the festival.
??? The last tickets were gone, from the last #BoletizaCorona ???? Thank you all for participating and congratulations to the winners! pic.twitter.com/IW2PWo9fzI
– Corona MX (@Corona_MX) November 16, 2019
Design victory for Dove
Finally the brand of beauty and skin care products was crowned. As part of its activation, the company contacted a group of animators to give life to its new advertising message. The result was a short film that received positive comments from the audience.
Your soap rinses as easy as Dove? In addition, with its room of moisturizing cream Dove takes care of your skin from the bathroom. #DoveSeEnjuagaMejor Concelo by clicking here: https://t.co/gFoqdVFexl pic.twitter.com/KwKhIYO633
– Dove Mexico (@Dove_Mex) October 17, 2019
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