AOkay, so the new Xbox. That looks amazing, right? Microsoft is taking the lead in terms of the transition to the next generation by properly announcing its new console long before Sony. And it sounds pretty witty everywhere. The console is being driven based on its power (with graphics that reach 4K at 120 frames per second promised and built-in capacity for a resolution output of up to 8K), and is being developed by the same team that gave us the excellent Xbox One S and Xbox One X, so we have reason to be excited. The visual design of the thing, which looks like a gigantic PC tower, or two GameCube consoles stacked together, is completely different from any console that has existed before, and although it has definitely received a good amount of teasing, I really like it. It exudes power, and it is a unique design at a time when consoles are becoming more homogenized.
The controller looks great, Hellblade 2 It looks fantastic (and this was early in development!), and with the great amount of goodwill that Microsoft has created with Game Pass, Play Anywhere and backward compatibility, I'm ready to buy this console. From now on, it could even be my first next generation purchase, in fact.
I tell you all this so that you understand that I do this critique in good faith, that I not only hate am for hating, and not an argument that arose from the console wars, but that it is, in response, to what I The only thing I can imagine It is a discussion that came after a night of ravenous drunks and sniffling: the name of this console is absurdly bad. It is awful. It's amazing how bad it is, because I thought Microsoft had criticized the name of Xbox One, which looks great alongside Xbox Series X.
Let me first get the good out of the name: it sounds great, no doubt. It is in line with the tradition of the brand, in regard to nomenclature. And it is a name that provides a basis for iterative names for consoles in the future. So all of that is great. In isolation, I don't really care about the Xbox Series X as a name, however unusual.
The problem is that this name does not exist in isolation. The Xbox Series X, in fact, follows a console called Xbox One X, and therein lies the problem: Microsoft has decided to launch two consoles in succession with very similar names, which can generate the worst brand confusion we have seen. side of the Wii U. The Xbox Series X may suffer the same type of brand problems as the Wii U: it is a name very similar to the console that came before, it is a name that absolutely does not communicate that this is the console of the next generation (in fact, it even sounds like it could be a limited edition for Xbox One X).
Microsoft has now launched two consoles, both marketed as the most powerful console, and sold on the basis of its 4K capability, which are called Xbox ___ X. This is the type of name that can stumble even enthusiasts, in fact, many enthusiasts were confused by yesterday's announcement (I know several people who immediately understood that this was the revelation of the next generation of Microsoft consoles, but then they got confused when the name was announced and reviewed their assumption that this was another addition to the family Xbox One, and these are enthusiastic, people who keep up with the games). For more casual shoppers, this name is confused with the erroneous purchases that are expected to happen.
The Xbox One X and the Xbox Series X use the same logo, the same font, the same brand, have controllers that basically look the same, and both are marketed as "more powerful" 4K consoles. Literally, the only difference between them, at a glance, is that the Xbox Series X seems much fatter than the sleek and slender Xbox One X. Traditionally, this type of brand overlay has never been the case (except, again, Wii U), but even with this type of overlay, it won't have to be a big problem if you could differentiate by games. You can imagine someone going to a store and asking for "the Xbox X", and being told that there are two of them. "Okay, I want it to be 4K." But both are 4K. "I want the one who plays the new aura. "Except … both will play the new aura, so you can't even use that as a differentiating factor.
Although I think this is a recipe for the confusion of the brand, I want to clarify some things: despite the constant comparisons I have made with the Wii U here, I do not think that the Xbox X Series does it near that bad (no I think he will do nothing wrong.) The Wii U was the victim of a series of bad decisions that made it a fundamentally unattractive product, and the name was just one of the many bad decisions that brought it down.
Xbox Series X is a confusing name in the context of its immediate predecessor, but Microsoft has a year to resolve this confusion with good marketing (good marketing was something the Wii U never had). Over the next year, good persistent marketing that clears the air around the messages surrounding the Xbox Series X can compensate for the initial obstacle and friction that the name has created. To be clear, it is a bad name, but it is not insurmountable as a challenge for the new console. Microsoft has made things a little more difficult for them, but this is not a long-term problem, Yes They play their cards from here on out.
The other thing in favor of the X Series on the Wii U is that, as I mentioned earlier, the X Series does not look like anything that has come before in the console market, including the Xbox One X. The Wii U, the real console, seemed almost identical to the Wii at a glance, and Nintendo's persistent focus on the Wii U Gamepad tablet controller made that many assumed that it was only a tablet supplement for the existing Wii, which means that most people (of whom they even knew it exists, that is, it is not much) were not even sure it was a new console, and not just a new peripheral for a console that had had an excess of them throughout its life.
The X series alone it looks different, which helps to differentiate it from One X at a glance, even when the name, brand, controller and source do everything possible to confuse it.
And, of course, the final point here is that, unlike the Wii U, which was vilified by third parties and abandoned by them at the first opportunity in all areas, the Xbox X Series guarantees third-party support for the next generation, because it is a third of the development of AAA. As with the 3DS, which also suffered the initial confusion of the brand, stubborn support with good games throughout its life alleviate the greatest confusion around the Xbox X Series name.
So yes, I think it's a bad name, but I don't think the ship is sinking either. I think it may be a scratch in the helmet, where the helmet may have remained pristine, but a scratch almost doesn't matter in the long run. The only thing he does is indicate carelessness, but if the captain runs the ship since then, he doesn't have to worry about more scratches and can expect a trouble-free trip.
Microsoft has chosen the worst possible name for its next console, despite all its other merits. But it is not a challenge that they cannot overcome with stubborn good marketing over the next year and beyond. All we have to wait for is that they don't make any other stupid decision.
Note: The opinions expressed in this article are those of the author and do not necessarily represent the opinions of TecNoticias as an organization, and should not be attributed to them.