In Mexico, 13 million people use LinkedIn.
How personal is your profile of this social network?
Read: Do you want your company to stand out on LinkedIn? Do not forget to follow these tips.
For every professional who seeks to grow in that sense, a social network like LinkedIn can be of great importance, it is this platform where key agents meet within brands or companies of any sector. In the case of Mexico, Statista data indicates that there are at least 13 million registered users, so it is possible to get an idea of the opportunities that exist. However, these cannot be taken when an adequate use of the social network is not made, therefore, here we will see the mistakes that should not be made.
As the Entrepreneur portal is, if you want to make the most of a social network like LinkedIn, these are the 7 key mistakes you should avoid committing:
- Fill spam with strangers
If you have been sending exactly the same message to everyone you connect with on LinkedIn, you should know that you are falling into this first error with the social network. With such an practice, it should not be missed that the messages do not go further because it is spam. Spamming for people is definitely an action that doesn't work on LinkedIn. It is similar to hard sales, no one registers on social platforms or any other platform in the hope of receiving messages from people who do not know or with whom it has nothing to do, both with them and with their interests.
The general rule to understand here is that you should not spam, not only on LinkedIn, in general. What many messages of this kind do is that people suspect. Your chances of getting an answer are better if you make direct and simple requests that include a question.
- Have very high expectations
While one of the purposes of social networks is to be able to connect with people, or professionals in the case of LinkedIn, it is necessary not to make very high expectations with this. As the source points out, nobody owes their time to anyone, so you should not act as if this were a reality. It is a fact that there are many people who are willing to help those who do not know, but that number is dramatically reduced when a person approaches another professional in a way that seems to have every right to have their time or expertise. As you can guess, the results of an action are nothing positive.
Instead of the above, you have to try to spend more time building relationships and not make everything about you. If you have any questions, it is recommended that it be short, of no more than one paragraph. You also have to make sure that the question is one that can be enjoyed by answering, so the chances will be higher.
- Make non-consensual requests
Non-consensual requests are a term made by an insider expert named Benjamin Harrison who specializes in helping inventors use the platform to share their product ideas. This concept refers to the fact that we all think that our products or services are the best in the whole world, but imposing marketing materials on someone's face instead of first requesting permission to do so is an action that should not happen, This only reduces the opportunities in the social network.
Instead of this action, it is again advisable to opt for the development of relationships with people to later make requests that have better answers. Remember that relationships are forged slowly, so patience and perseverance are key.
Although this point may seem more than obvious as an aspect to avoid within a professional network such as LinkedIn, there are people who seem unclear, especially because there are many ways in which the so-called trolling can be done. For example, it is fine to comment on someone else's thread, however, it is necessary to ensure that not only is the publication being used to advertise your own products or services.
When people only use the social network in that way, they tend to look desperate. Instead of a practice like the one above, it is important to focus on adding something to the conversation that is relevant.
If you are rude, abrasive and even very political, people will not want to do business. You should be selective about what is shared and always try to behave in a cordial and respectful manner.
- Seem needy or desperate
There are cases in which people may really be in need and reflect it through their posts or actions on LinkedIn, and this can be completely understandable, however, in those that are not quite so it is important to have more confidence. Act as if you belonged to the place and do not take actions that seem desperate, for example, try to reach someone after this person has accepted the connection request or send them a new message after 24 hours without receiving a response.
Avoiding actions like the previous ones is another way to show respect for the time and space of other professionals. According to the source, avoiding these aspects position the professional in a more effective way to develop professional relationships.
- Make things very personal
As in the previous point, it is okay to get personal sometimes, however, it should be remembered that LinkedIn is a space for professionals and for business, the idea is to connect with people professionally. In the case of the contents this aspect is also important, the contents can be key to reach people, but just because of the fact that something can be shared does not mean that it should be done.
Among other things, LinkedIn can be understood as a tool for personal or professional branding. Before posting a photo of your food or anything else that is not particularly relevant in this context, ask yourself what this says about your personal brand. There are other platforms where such content goes better and can achieve better results.
- Make spelling mistakes
Finally, when trying to connect with someone it is important to verify that the message or messages have no errors. Grammar is important although sometimes it is not of sufficient importance. Not taking the time to review these details says a lot about a professional.
In the social network there are opportunities, however, these can be left by a simple mistake.
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