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Little, the Xiaomi sub-brand that intends to compete against OnePlus

In the last few months there has been talk of the mysterious Pocophone F1, a proprietary device of Xiaomi that did not belong to any commercialized range of the Chinese firm. Now, that has changed: Little, Xiaomi's new sub-brand, is born.

Little, Xiaomi's response to the OnePlus strategy

In global markets that concern India's, the flagships from Xiaomi have not been too successful; In Indian territory the Xiaomi Mi MIX 2S has not had much reception because of its price, which is around 30,000 rupees. And although Xiaomi is known as a firm with an incredible price-quality ratio, the answer is clear: the sub-brand that will give life to Pocophone F1.

Jai Mani, Product Manager Xiaomi since 2014 and from Google has been chosen to carry the brand. In a tweet as a manifesto, he has put us in the background of the new sub-brand called Poco, which talks about the high costs that some devices reach and also talks about «Make a powerful smartphone with the technologies that really matter».

Little, the Xiaomi sub-brand that intends to compete against OnePlus

Poco's strategy will be the counterproposal to OnePlus: launch high-end devices with the latest hardware but at a very low price. And you don't have to spin very thin to see what your first job will be: the well-known Pocophone F1.

This device, according to rumors, will be launched in global markets (as well as in India) in two variants: one of 6 GB of RAM with 64 storage at $ 480 and another with 128 GB that will go up to $ 540. The device will be launched internationally, and as the strategy mandates, it will have the latest hardware, with the Qualcomm Snapdragon 845 and 4000 mAh battery.

Thus, Xiaomi will be able to sell its powerful and economic phones better, since one of the disadvantages of the company is its extensive catalog, confusing even for the most experienced user. Launching a brand that sells powerful smartphones at low cost will allow you to deal more efficiently with OnePlus and the like with this same way of acting although it remains to be seen what will happen in time.