How to get better results with links in social networks

How to get better results with links in social networks

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For a few years, at least 40 percent of Twitter posts are images.

Links in social networks can be the most effective format when developing accompanying cards.

Read: Why should your brand consider ephemeral content?

Within the multiple formats that some of the main social networks used by brands for the publication of content accept, it is possible to see how the images or videos have been in trend for quite some time, for example, in 2012, Mashable I shared that of all the content uploaded to Twitter, almost 40 percent were images. However, there is another format that can be very useful for brands or companies, particularly for those who want to use networks to boost traffic to their respective websites from which they can close businesses, these are links. The links in social networks can certainly be of great help, but they need to be adjusted for it.

How can links be adjusted? The easiest and most direct way is to work them through cards or thumbnails that are generated automatically in networks. These cards are key to making a link post look better and motivate people to click. There are 4 benefits in particular that cards or thumbnails can bring when working with links, these are:

  • Improve visual branding: Regarding this first benefit, according to HubSpot, when working with the cards you are the one who designs and is in control of how the brand is represented visually through each publication in social networks.
  • They boost engagement rates: This benefit comes as a result of the above, users are more motivated to interact with publications that use cards or thumbnails.
  • Increase references from social networks: Following the same line with the links in social networks, given that more users interact, more clicks are generated in the publications, which translates into more traffic to the site from social networks.
  • They make the contents unique: The cards help the publications stand out in the already more than saturated feeds of the different social platforms. Working with them has the advantage of creating unique elements that competition cannot match.

Now that you know how they can help, it is certainly also a good idea to know how to create them, for them, again using information shared by HubSpot, you should know that there are 6 important aspects to consider for the development of cards for links on social networks . These are:

1. Choose a good design tool

The starting point for the development of the cards is to define whether they will be created by the brand or company itself (by its design department) or will be created with the help of a tool. In the first case, the design team to use their platforms such as Photoshop or Illustrator.

However, in the Second case, the best tool to be used to facilitate this task should be evaluated. In the market there are many options to create them, for example, there is the already known Canva.

The general idea is to find the platform that allows you to have control over the development of these creative elements allowing you to play with creativity while looking to stay attached to the graphic style of the brand.

2. See templates

If you have followed the second path for the development of the cards for links in social networks, once you have chosen the tool with which you work, you should consider the use of templates or templates. Generally these types of tools come with many that are completely free and others paid.

These templates serve as a good starting point and can help maintain the consistency of the brand image displayed on social networks. When working with them it is only necessary to modify some elements based on each content and export these creations.

3. Decide an aesthetic

As part of the above, it is necessary to emphasize the importance of choosing the template with which to work. This is particularly important if you have decided to design more advanced cards in terms of design for social media links.

Working on more advanced materials is an excellent way to go because the development of visual branding is broader, with more advanced options you can ensure that the cards will be well branded, have a unique design and will succeed.

4. Write the copy

As another of the crucial elements for the cards is the accompanying text. Brands should make sure they choose the appropriate title and description as these elements will be seen by people in their respective social media feeds.