The "Like" reappear on Instagram

According Instagram This new change is a phase of the test that began in July hiding the amount of "Like" that posts receive. Now, in the social network has begun to show the "Like" to some users again.

Before some people get excited, it should be noted that the measure is not definitive. In addition, even for those who see the number of "Like" in the photos again, the information does not appear in all publications or all users, only a few have notified the change.

It's just a preliminary Instagram experiment

InstagramPosts with more than 1,000 likes will be those that show the number of likes.

Instagram states that showing the number of "Like" to some users is part of A new phase of testing on the platform. The social network took into account the comments received after the start of the experiment.

“We hear from our community that the amount of likes I can be a good source to identify trends and great cultural moments,” he says in a statement. "So we have begun a new phase of testing to find other ways to show the number of likes and understand how this affects the experience of the Instagram community."

It is still unclear what criteria the platform uses to decide in which photos they will reveal the amount of “Like”. When analyzing some publications, it can be concluded that it only appears in publications with more than 1,000 likes.

A solution for influencers

If this is confirmed, Instagram will be looking for a solution in powerful profiles, such as those of people called “Influencers”. In theory, with this information on display, these people will find it easier to reach agreements with companies that will benefit the social network.

The return of the likes is a movement opposite to what Instagram It has been doing worldwide. A few days ago, the platform stopped showing "Like" all over the world and he even came up with the ability to create tools to generate more interactions.