Gartner publish your report on global sales of smart phones in the third quarter of 2019 this week. The report shows that the industry slowed in that quarter, but despite that, two companies had reason to celebrate, Samsung and especially Huawei.
Apple and Xiaomi sold less, especially Apple, the apple company sold 45.7 million iPhones in the third quarter of 2018; A year later, that number was 40.8 million
Smart phone sales ranking in the third quarter of 2019
|3rd quarter 2019||3rd quarter 2018|
|Samsung||79.05 Million||73.36 Million|
|Huawei||65.82 Million||52.21 Million|
|Manzana||40.83 Million||45.74 Million|
|Xiaomi||32.2 Million||33.21 Million|
|Oppo||30.83 Million||30.56 Million|
|Others||138.65 Million||153.96 Million|
According to Gartner, consumer behavior has changed. Most users they prefer mid-range smartphones to more advanced models Due to profitability, mid-level options offer many functions and They cost less.
This led to companies like Samsung, Huawei, Xiaomi, Oppo and Alive to strengthen your basic and mid-range models. Function, but the performance could have been higher.
The problem is that, according to Gartner, waiting for the expansion of 5G networks It also helps explain the decision of many consumers to delay when acquiring a new smart phone.
Samsung and Huawei market leaders in this third quarter
The two companies remained the market leaders and are the only ones to see significant growth in phone sales compared to the third quarter of 2018.
Huawei's performance is quite impressive despite the US government embargo, lThe company sold 65.8 million smartphones in the third quarter of 2019 compared to 52.2 million in the same period last year.
On the other hand, Samsung had lower growth (7.8%) in comparison with Huawei, but it retained the isolated leadership of the market with almost 80 million phones sold in this period. Apparently, launching a lot of Galaxy A in 2019 was a very good strategy.