The average engagement rate per post on Instagram is 1.60 percent.
Generating organic engagement could be a major challenge when Instagram decides to hide the likes.
Read: What should your brand do when Instagram hides the likes of its platform?
Soon it is possible that Instagram changes the way it works with respect to the generation of engagement, this in the very likely case that the platform decides to hide the likes of publications worldwide, as we recently reported, it is about a measure that you have already implemented in your most important market. Given this, it is possible that the obtaining of engagement can become a more challenging task, remember that the average engagement rate per publication in this social network amounts to 1.60 percent, according to figures shared by Rival IQ. To overcome the challenge that may come, this time we share some effective ways to generate organic engagement.
Develop puzzles relevant to the brand
This first recommendation to trigger organic engagement can be highly effective because unlike regular publications, where engagement can be boosted for a short period of time, with a puzzle it is possible to keep people occupied for longer interacting with the publication. or publications. According to Social Media Examiner, there are data that show that participating in activities results in a better recall.
In that sense, working with quizzes and puzzles is one of the best ways to follow when it comes to implementing activities, these make people stop and think for a minute. In addition, if it is possible to reach the emotions of the audience, people will be more inclined to share these contents within their own networks of contacts, which can consequently generate more engagement.
The key to working with this type of content is to link them to the general message of the brand, that is, you must choose a theme that reflects the brand and its central message, while identifying issues that consumers may have An emotional connection.
In addition to promoting engagement, these types of materials can be useful for reproductions and even generate off-platform traffic, for example, a puzzle can be used by bringing traffic to the site so that people can obtain more information regarding explanations or solutions to content that has been shared
Grow your community with emoji searches
As a second recommendation to detonate more organic engagement for the account of your brand or company are the emoji pockets. The basic idea with this dynamic is to make people find hidden emojis within a content, be it a photo or video, which can also be linked to the general content of the brand or company and its messages.
According to the source, this type of dynamics has helped various brands attract thousands of new followers for the accounts, for example, howfarfromhome account managed to add a large part of its 167 thousand followers with this type of dynamics.
To work it, you can leverage Instagram stories or posts in the feed, and as you can understand, the idea is simply to hide an emoji within an image or a series of images.
Finally, to take more advantage of the effectiveness of this dynamic, consider implementing it as a recurring section within the contents of the firm, for example, developing it at least once a week. It can even be further promoted by working with incentives that help trigger the interaction of people with these contents.
Nourishes the community with recurring challenges
Speaking of recurring sections, setting challenges under this same form of work can be another interesting way to boost organic engagement on Instagram.
In case you do not know, generally, a challenge on Instagram or an Instagram Challenge, is when you choose a theme and ask the community to share content (photos or videos) based on the ideas that emanate that theme. For example, the challenges may require participants to publish photos on a daily, weekly or monthly basis. This is something similar to what happens with the challenges in TikTok, a key account marks the challenge with a content and the community generates its own participations and versions to fulfill it, thus benefiting the visibility of who imposes the dynamics.
With the challenges on Instagram, as well as in the previous point, there may also be prizes involved, although it is enough for many with the satisfaction of having been able to participate, however, in this last case the challenge is to always think ahead of the challenges and develop them creatively to receive a better response from the community.
According to the source, the benefits that recurring challenges can bring on Instagram is to motivate passive followers to actively create content that can be leveraged to boost the profile of the brand or company. Thus, not only do you have content that can be published in the account, you can also interact with the audience along with the above.
One of the most famous challenges on Instagram comes every year during the month of October, it is known as Inktober and it is a dynamic in which all graphic artists are motivated to create the habit of working daily in their creations. The main incentive is that the best works are featured in the artist's account behind this challenge, Jake Parker. Thus, artists can gain exposure with their work, which can be transformed into more followers for their respective profiles and even business opportunities, such as a commission to make an illustration.
To develop the challenges it is necessary to follow 4 key recommendations:
- Plan the publication with the details and conditions of the challenge.
- Choose the hashtag for the challenge.
- Interact with the participants.
- Promote the challenge in other platforms.
Thus it is possible to get more participation and therefore organic engagement.
Generate clicks with instructional videos from Instagram Stories
Finally, consider that for the momentum of organic engagement you can also take advantage of Instagram Stories, however, to achieve results with these it is necessary to think about the development of instructional videos.
According to the source, these types of videos in the Stories provide the community with a new level of experience that cannot be found in other media. Being visually stimulating and multifaceted, these contents attract viewers in ways in which texts rarely do.
As an additional and final recommendation, you should consider making these types of videos through live broadcasts from the Stories. Remember that live videos generally help trigger a greater number of interactions.