iPad continues to dominate but Android cuts distances a lot
November 5, 2012 at 5:00 p.m.
The tablet market is less and less monopolized by Manzana. According to the latest data, its market share has dropped to 50% while brands such as Samsung, Amazon or Asus they emerge as clear alternatives and they are eating ground to an apparatus whose leadership a matter of months ago was practically indisputable. We show you all percentages.
Data from the third quarter, published by The Next Web, show that the trend of Manzana To lose control of the tablet market, it continues to strengthen. Of course, it would be absurd to deny that the iPad still the king, since it still represents a fifty% of the devices sold. However, it cannot be denied that its importance in relation to the whole continues to decrease, since it has lost 8 points compared to the previous quarter. Other brands, on the other hand, are in full expansion. Samsung, for example, has tripled its market share, going from 6.5% to 18.4%. In case of Asus It's not as spectacular but still, its percentage for Q3, 8.6%, is twice that in Q2, 3.8%. As well Amazon seems to gain relevance, reaching 9%.
As a whole, in any case, it is possible for everyone to keep winning, given that the tablet market continues to grow (a 49.5% in a year). However, it is quite likely that much of this growth is not so much due to the products of Manzana, which for their price are more limited when it comes to expanding their audience, such as devices Android, which present a more varied offer, including tablets with much more affordable. In line with this, it does not seem very risky to think that much of Asus's growth is due to its alliance with Google (Which, on the other hand, invites us to predict even greater growth for Samsung as the manufacturer of the Nexus 10). Experts have also never doubted that the reason Apple launched a smaller tablet (without a Retina display if necessary and that it could be sold cheaper) had to do with the strength of its new competitors. It remains to be seen if the iPad Mini You can reverse this trend or not, for which you will have to wait for the Q4 data.