In recent times we are witnessing a paradigm shift in the mobile industry. It is not the first nor will it be the last, but it is something that is only seen every many years.
In the late 1990s Nokia, Motorola or Ericsson were the leading brands in the mobile industry. In the early 2000s this changed and firms like LG or Samsung began to position, not forgetting Apple, even if it arrived at the end of the first decade.
Now, finishing the second decade of this century, we see how we are facing a paradigm shift. Huawei has surpassed Apple and seeks to do the same with Samsung. And at the pace he is going, he won't need another year.
Mobile sales in the second quarter of 2018
The consultant Counterpoint has published an infographic in which it shows the sales of the main mobile manufacturers in the world.
Although global smartphone sales have fallen by 2% since the same period of 2017, some brands have grown significantly.
The main one is Huawei, which has risen no less than 41% in those twelve months. Keep in mind that their figures include Honor, which alone sells more than Xiaomi in some markets. Samsung It has dropped a lot in the same period, 11% in particular.
Among the 6 main mobile brands, only Samsung and Apple are from outside China, which reaffirms the cycle change we mentioned.
Nokia rises like no other brand
If we look at regions we see that things change. Huawei dominates in Asia, Apple in North America and Samsung in Latin America or Europe.
But among all those figures there is one that attracts attention: Nokia Well, actually HMD, the company behind the Finnish brand. The year-on-year growth of this company has been 782%, one of the largest in the history of this sector.
Nokia may be the new Motorola, but you should not make the same mistakes
In a meteoric return, Nokia has positioned itself to snatch the mid-range throne from Motorola. But you should not make mistakes of the past.
Nokia may be one of the new actors, especially in Europe, and could make competition to the new Chinese brands that are beginning to bet on our continent, such as Xiaomi or OPPO.