Surely, Facebook is not the first technology company that comes to mind when we think about privacy. A few days ago, the company recognized that they created an internal application with which it is possible to recognize fellow friends.
Business Insider was the first media to talk about this tool, citing different sources that assured that an employee of the social network just had to focus with this app on a person to discover your name and your profile on Facebook.
Two years before the Cambridge Analytica scandal
As we say, this app was created for internal use, and that means it was not released publicly. It was created between 2015 and 2016, and It draws on the gigantic amount of data the platform has and its facial recognition technology to identify other people.
A spokesman for the company told CNET that this application could only detect employees and friends who had "activated facial recognition". In addition, he added that it was created as a "way to learn about new technologies".
"The application described here was only available to Facebook employees, and it could only recognize employees and their friends who had facial recognition enabled."
Anyway, these internal sources assured that at first the application was able to identify any person (whether or not an employee on Facebook).
Apparently, it was very simple to use this tool: once you opened the app, you pointed the camera at the person you want to identify, and in just five seconds his name appeared and your profile picture.
Point to someone's face and in five seconds have your name and profile picture
This app reminds us that you compare like Facebook, Instagram, Google or Apple they have a lot of data about us, and that a "simple" application may make those most concerned about their privacy get their hands on their heads.
This application It was created before the Cambridge Analytica scandal (which came to light in 2018), a key moment in the company's history. Although from that moment they have been accumulating other scandals regarding privacy, the truth is that in the last two years there is a greater vigilance on their practices and their real interests.
Facebook created a facial recognition app that allows people to be identified in five seconds
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