The luxury mobile brand Vertu has presented a new mobile that costs more than 5000 dollars, with specifications that do not do any kind of justice at its price. As if that were not enough, the value that distinguished this company no longer exists after the company has gone to ruin.
Vertu's new mobile is absurdly expensive and unnecessary
If you have been informing yourself for a few years, you probably know the Vertu brand, although you probably don't know anyone who uses one of their phones. The reason is that it is a brand whose phones have an exorbitant price.
On a technical level, your new terminal could go through a mobile of 300 euros, but its price is around 4500 euros to change. A 4.9-inch AMOLED display, Snapdragon 660 processor, 6 GB of RAM and 128 GB of storage. It also has a 20 MPx front camera, a 12 MPx rear camera, a 3200 mAh battery and Android 8.1 Oreo.
For the cost of the new Vertu Aster P you could buy a Galaxy Note 9, a Huawei Mate 20 Pro, a Google Pixel 3 XL and an iPhone XS Max, the four best mobile phones on the market together. What does Vertu's mobile have that others do not have?
The most obvious is a distinctive and striking design, although it is not that it can be considered a beauty. Its construction materials are titanium and as a crystal it uses 133 carat sapphire. The back uses lizard and crocodile skin. It is ostentatious in materials and outdated in technology.
The value and meaning that Vertu had no longer even exists
And how can there be a brand that manufactures such expensive mobiles and not gone to ruin? The truth is that they did go to ruin. In mid-2017 the company went bankrupt, so this unexpected return seems to have been the work of a new owner. Today is Hakan Uzan, a Turkish businessman who bought Vertu for 50 million pounds shortly before the company went bankrupt.
The value Vertu had for his wealthy clients was the Ruby button, which had 24-hour direct access to an assistant who would do what you asked. A remote butler always available. It's not about robots like Siri or Google Assistant, but human people ready to serve you.
If we see the Vertu website, which is abandoned, one of the last things they did was close this service to renew it in September 2017, a renovation that never ended.
What services Vertu offers for its expensive mobile phones.
Will this new release include Vertu's famous butler? We do not know, and to tell you the truth we do not believe that anyone has finished importing.
Is there room for luxury on Android?
An iPhone with 24 karat gold for 3297 pounds, paying half in advance. Small change.
The Vertu brand has never had relevance for the mass public, but its fall as a company implies that for the wealthiest sector of the population it has long since ceased to be an important manufacturer.
The iPhone has become the reference mobile for people with money, and if you are looking for versions with luxury materials that distinguish you from other mortals, there are companies that they offer you iPhones built in 24 carat gold. Cutting-edge technology and material to show off luxury.
The new Huawei Mate 20 Porsche Design.
Chinese brands have decided to enter the mobile game premium, Huawei allying with Porsche and Oppo with Lamborghini. This mix between luxury car manufacturers and leading technology companies is too expensive for the ordinary user, but much more attractive to the wealthy public.
After all, have money for unnecessary extra costs It doesn't have to be at odds with having the latest technologies.