Amnista Internacional (AI) made an enriching critique of the "surveillance-based" business model of internet giants
Google, considering it a "
systematic threat to human rights".
One report, the NGO argued that by making their online services free, essential for billions of people and then using the personal data collected for targeted advertising, these groups threaten the freedom of opinion and expression.
"His insidious control of our digital lives undermines the very foundations of privacy and is one of the greatest challenges of our time in the field of human rights," said Kumi Naidoo, general secretary of the Facebook and Google Business Model is a "threat "for human rights, he says
cited in a statement.
"Google and Facebook have gradually eroded our privacy. Today we are trapped. Or we submit to this vast surveillance machine – where our data is easily used to manipulate and influence us – or we renounce the benefits of the digital world," he added.
"The extraction and analysis of personal data, in such large proportions, are incompatible with the different facets of the right to privacy, including the freedom of intrusion into our private lives, the right to control information about us and the right to a space where we can freely express our identities ", indicated AI.
According to the NGO, "the vast advertising architecture of Google and Facebook is a powerful weapon in the wrong hands", because "it can be misused for political purposes" and "leaves the field open to all kinds of new advertising strategies that are exploitative, how to attack vulnerable people who fight disease, mental disorders or addiction. "
The organization calls on governments to "act urgently," including "the application of strict data protection laws and the effective regulation of the activities of technology giants." – Data and advertising –
Facebook defended itself from what it considered inaccuracies of the report.
"The Facebook business model does not focus, as its synthesis suggests, on the collection of people's data," the group said in response to a summary of the AI ??report. "As you correctly note, we don't sell data, we sell ads."
Facebook's boss and co-founder, Mark Zuckerberg, called on governments to further regulate the management of personal data, rather than allowing private companies to make crucial decisions on, for example, the limits of freedom of expression .
In September, the social media giant said it had suspended "tens of millions" of potentially risky applications in terms of respecting the privacy of its users.
This measure was carried out after an investigation that responded to the so-called Cambridge Analytica scandal: in 2018, an informant revealed that the British company had carried out mass manipulation campaigns, through third-party applications on Facebook, to influence the US and British voters.
Google, meanwhile, has not responded to any request in this regard.
The business model of Facebook and Google is a "threat" to human rights (t) says Amnesty International – LA NACION