The Open Source version of Android dominates 20% of the mobile market
August 6, 2014 at 12:00
Normally when we talk about the absolute hegemony of Android in the mobile market, it seems that Google it emerges as the great beneficiary of this circumstance (and to a large extent it is), however, there is a representative margin of the overwhelming share of the platform that escapes those of Mountain View. This has to do mainly with the version of Open Source of the system, what is known as AOSP.
In The Free Android last night they raised an interesting question about the possible threat posed by the Android Open Source Project for Google?s ambitions, given that this unique edition of the operating system brings together a 20% share in the global mobile device market. The search engine company, however, exerts a strong influence on this project, being the driving force of its development but can certain be derived perverse effects?
The case of Windows and Microsoft
We must bear in mind that this 20% quota owes its existence to the proliferation of devices of manufacturers in India or China, which do not pay a license to Google or include their services at the factory. The truth is that the search engine company uses these services to generate profits, so it might seem worrisome to lose access to a segment so wide
Even so, the case of Microsoft in the PC sector has shown that the important thing is that users in ?emerging? countries use their own operating system, even if it is free of charge and sometimes through unregulated copies. The simple fact of being familiar with some codes invites to build a whole social and technical "ecosystem" around them.
The importance of the partners
In this sense it is essential not to lose the support of Samsung, HTC, LG, Sony, etc. They are the signatures through which Android (OHA) achieves a positive significance. These brands, through their commercial activity and media impact, sell lifestyles and the promise of experiences that attract the consumer, assuming a differentiating value regarding an Android version of "white label".
Android One, a booster mechanism
In any case, all that number of devices that escape the direct control of Google is a resource that the search engine company does not have de facto and on which you cannot set a business guideline. In this sense Android One It would represent a way to break through the current AOSP market, directing the public towards the firm's own services.
In short, our opinion is that Google has it very well tied, and that 20% is even positive for them.