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What are the types of posts that work best on Facebook?

What are the types of posts that work best on Facebook?

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64 percent of marketers consider engagement as crucial in their social media strategies.

On Facebook, the average engagement rate is 0.09 percent per post.

Read: Changes on Facebook that the CM should know.

Have you considered that knowing the best types of posts on Facebook can help you improve engagement?

One of the main challenges facing marketing professionals and social networks is currently boosting the engagement of the latter, according to Invesp, 64 percent of them believe that improving this element is crucial in the development of Your social media marketing strategies. As you may know, getting good levels of engagement can be a challenge, especially when actions are developed in an organic way, as RivalIQ shares, on Facebook the average engagement rate barely reaches 0.09 percent per post.

The good news is that knowing what to publish and under what formats to do it is a good way to go to improve a metric such as engagement. Do you know what are the best types of posts that can be launched on Facebook to get better results?

In the graph of this day we highlight the results of an analysis of Socialbakers in which 143 thousand 385 pages of brands worldwide participated. According to the information, live videos are currently the type of content that best achieves in an organic way, the average number of interactions is above 35.

After the live videos, the photos are the best bet that brands and companies can make on Facebook, they receive an average of interactions that take place above 15. In third place are the native videos for the platform, With them, the average number of interactions that can be expected is a little below 15.

Finally, the last options that brands can use are links and states, simpler publications that have an average of interactions close to number 10.

While it is important to know the formats that can provide better results in terms of interaction and engagement, we must not forget that much of what drives a content to work has to do with its relevance to the brand or company community.