The iPad dominates the tablet market and remains in first position

iPad Pro 2018

The iPad continues to dominate the tablet market strongly as reported Digitimes, even though the global market has shrunk, Apple has continued to hold the first position, something expected after seeing how revenues increased this quarter.

In second position it is located Samsung that has recovered the lost ground at the expense of a Huawei which has been affected by the US veto, which has caused the Chinese company to descend to fourth place. The podium is completed by Amazon who manages to climb a position.

Apple dominates and next quarter aims high

The global tablet market has fallen 8.7% this quarter according to Digitimes and accumulates a decrease of 11.9% so far this year. During this quarter, 32.66 million units were sold, however global shipments are expected to increase 19.3% over the next quarter, thanks to the “seasonal effect” and the launch of new iPads. In addition, Huawei will gradually recover what it also contributes to the market.

ipad ipadOS

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The report indicates that each sales in this quarter It is mainly due to the absence of coughing of new iPad, being the top seller everything Apple does is directly reflected in the market. He another key factor in this decline was the veto to Huawei which has caused the Chinese company to fall from second place to 4 in number of sales.

On the other hand they have also analyzed the screen size and it seems that tablets larger than 10 inches continue to dominate the market. In addition, Apple is expected to renew its affordable iPad after summer and its screen size increases to 10.2 inches, this will cause more than 70% of the market of tablets sold is more than 10 inches.

In summary, this report can be described as a success by Apple, although no specific figures are given, we know that Apple has entered more this quarter for the iPad and has done so in a market that is reduced. The iPad remains the king of the tablet market and the new devices launched a few months ago, the new iPad Air and the iPad mini have reinforced the range of Apple tablets that will be renewed very soon and that substantially improve with the arrival of iPadOS.