The company will collect information about the use of ?apps? with the intention of improving its products
You already know how much time your users spend in the application, the ads they click on or who their friends are on the social network. He also has data about his activity on WhatsApp and Instagram.
Mark Zuckerberg has launched the Study for Facebook application with the aim of collecting data on the use of others apps that users of legal age do.
?We believe that this work is important to help us improve our products for people who use Facebook,? says the tech giant in a statement on its website.
The company, which does not specify how much money it will pay, says it will not sell the data to third parties or use it to offer targeted advertising.
Study for Facebook
It is a market research application. It will be available first for Android device users in the United States and India and will soon be available for download in other countries as well.
Among the data collected by this new app, are the list of all applications installed on the phone, the time that the user uses them and information about the country, the device and the type of network from which it does.
The company claims not to collect the user's ID, passwords or other content such as photos, videos or messages.
Lawyer expert in digital law, believes that with this information the company ?You'll want to see the transfer that takes place from Facebook to other social networks, especially from young people to applications like TikTok?
"In the statistics of social networks they tell you the number of users but not the type and evolution of use", Add.
And stresses that some Internet users continue to maintain the profile on Facebook but increasingly use it less.
It will be available first for Android device users in the United States and India and will soon be available for download in other countries too
He explains that he will publish ads to encourage people of legal age to participate in this market research program. When someone clicks on an ad, they will have the option to register and the company will invite you to download the application from the Google Play Store.
?As they sign up, people will see a description of how the application works and what information they will share with us so they can confirm that they want to participate,? explains the company, which ensures that all participants can choose not to participate at any time.
The Applause Company
Specializing in market research, she will be in charge of managing both the registration process and the economic compensation.
The launch of this new application comes after months of criticism after TechCrunch revealed that Facebook offered a monthly fee to minors for spying on their phones.
Since 2016, the company paid up to $ 20 a month to users between 13 and 35 years of age to install Facebook Research, a VPN that allowed them to know all their web activity.
It ensures that it will only collect data of adults. And it will do so with your consent after properly informing you of the data that will be collected and how they will be used:
?We have learned that what people expect when they sign up to participate in market research has changed, and we have created this application to meet those expectations. We are offering transparency, compensating all participants and keeping people's information safe and secure. ?
The importance of consent
For Adsuara, "The basis of everything is consent." There are several confusions regarding data protection, he says:
?It is not about protecting data, but about protecting people in the use of their personal data. Within people, what is protected is the right to privacy. The third level is that the privacy of people against themselves is not protected, but the freedom of people to do whatever they want with their privacy. ?
The expert compares it to sexual freedom: ?The law that protects is that you can do what you want with your body. It protects both those who want to be chaste and those who want to be promiscuous. ?
In the same way, he points out that the Spanish Agency for Data Protection protects users' freedom to do whatever they want with their data.
?You share your physical intimacy with whoever you want, when you want and for the price you want and your data too. And the only thing that has to be clear is that it is free and voluntary. If it is not, there is a violation of privacy ?, it states.
Is it possible to ensure that consent is totally free and not conditioned when financial compensation is offered in return?
"It is a delicate and controversial issue", recognize.
Maintains that "Just as there is a prostitution of physical privacy there is also a prostitution of non-physical privacy of your data"
?There are people who still have less qualms about converting their data into merchandise than their body. If I see that there are people willing to pay for my data and I need the money, it is my decision. You cannot deny a person who freely and voluntarily does what he deems appropriate, especially if he does not offer an alternative. ?
There are companies
They have been offering services or discounts for years in exchange for being able to collect and use user data.
Adsuara gives an example of AT&T, which announced in 2013 a plan called Internet Preferences, which offered its customers in Austin (Texas) a discount on the fiber optic bill in exchange for being able to use their navigation data to offer advertising adapted to their interests, always with the commitment not to transfer them to third companies.
?Payment services can only ask you for the essential data to provide the service and bill you, because you are paying for it. But if other companies offer you free services, it is when they can request as exchange currency data that they do not need for that service but that they do well for, for example, offer them to advertisers ?, Explain.
In this case, Facebook
It ensures that it will not sell the data to third parties or use it to offer targeted advertising.
After being splashed by multiple scandals over the processing of user data, Facebook says it has ?The responsibility of keeping people's information safe and secure?
"With this application, we are collecting the minimum amount of information needed to help us build better products."
In addition, he ensures that he will periodically remind participants that they are part of the program and offer them the opportunity to review the information they share with the company.
?Transparency and responsible management of people's information have guided the way we have created Study from Facebook. We plan to adopt this same approach in the future with other market research projects that help us understand how people use different products and services, ? The company explains.