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This Samsung executive wants gadgets to start talking to us as friends right away.

Sounds incredibly dystopian, and as a guide to the 2013 Spike Jonze movie its, but Viv Labs CEO Dag Kittlaus shared his peculiar vision of the future of devices and machines during a discussion this week as part of the Samsung Developer Conference. One day, imagine, you are going to make some kind of technology purchase, take it home, take it out of the box, connect it, and it will only start talking to you. In a polite manner, as a friend, in a kind of high-tech substitution of the days in which he had to navigate the start-up mens and read the instructions. Just know who you are, what you like (thanks to preloaded data) and ask what you want to do next.

"I have a vision, and I think that many of us here at Samsung share this vision, where it is no longer just about buying a brilliant and brilliant object," said Kittlaus, who is also co-creator of Siri Apple. "I can imagine a day when every time you buy a Samsung product, you literally take it out of the box, connect it, authenticate yourself in some way and say: 'Hi Spike, how are you doing today? I just downloaded your favorite preferences. Do you have any questions about how to use me?

The reference to Spike was because Jonze himself, along with Samsung's marketing director Marc Mathieu, were on stage with Kittlaus, who paints an ambitious future for a company that manufactures and ships 500 million televisions, dishwashers, appliances and other appliances every year.

"He knows you," continued Kittlaus, as reported by VentureBeat, "And that is the first step to move from 'Wow, this is a really cool and brilliant new device' to the creation of an emotional relationship with a brand or company that has come so far as to take these ideas and really convert them in products, where it only makes you feel good when you take it out of the box. And it knows you, knows your past and can help you. "

It is another radical vision of the future that emerges from Samsung's conference this week, whose highlight could be its long-awaited revelation of a folding screen for a smart phone. However, Samsung also showed a new version of its virtual assistant Bixby that is based on the technology developed by Kittlaus Viv Labs. Samsung's mobile boss, DJ Koh, reiterated the number of 500 million shipments during the conference, and when combined with the company committed to putting AI on all its devices in the next two years, quickly see how comments and ideas such as of Kittlaus this week. It should not be ignored. As he sees it, it is a question of when, no yes, we will find a common place to talk with most, if not all, of our technological devices.