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Apple acquires Proximity media management company

Artbox manages clips, animations, still images and audio and is oriented to televisions, news production and postproduction workflows. Artbox incorporates functions for format conversion, storage, workflow management, and media search and recovery on a single device.

Artbox also has a content management module that stores materials in their native format. Users can search, locate, transfer and transcode, edit clips, and generate EDL files between multiple platforms and formats.

Artbox offers users the ability to associate multiple pieces of materials available in different formats and on multiple devices to a single project.

According to a note published on the Proximity website, all technology and intellectual property (including artbox workgroup and artbox enterprise) have been acquired by Apple. No details about the purchase have been published.


. ios-apps