Manzana released the first announcement of the iPad during the 2010 Oscars gala. Let's see how it was presented to the general public:
When Steve Jobs first presented the iPad in society (that wonderful January 27), he referred to a series of features of the device that would grant users a multimedia experience ?never seen before?. In essence Apple CEO told us that everything the iPad was capable of doing will do much better than a laptop or a Smartphone. He referred to the following characteristics: Web browsing, email, photos, videos, music, games and eBook (In this last category they will also be includedjournals Y newspapers).
TUAW has made a report on the composition of the ad and the time that appears each function or feature of the iPad:
- The application shown for the longest time is the application Photos, which occupies 26% of the total, closely followed by the Mail application with 22%
- The application iBook It was seen during 20% ??of the announcement, presenting itself as the main competitor of the eBook Readers.
- Safari It is working for 9% of the time, and almost all that time the New York Times page was displayed.
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