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How to create custom stickers for Instagram Direct

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The private conversations of Instagram Direct (or DM) offer many more possibilities than we usually take advantage of, and the shipping of stickers is one of them. Now we will explain the way create your own custom stickers to send in Direct.

The process is not simple, but not as complex as it may seem at first glance. We must have graphic design knowledge and be aware that it will take several days, because a manual authorization is required before uploading stickers created by users, which in some cases will not grant us.

First of all, let's clarify what specific stickers we mean. They are the ones that appear as a smiling square in the text box of Instagram Direct:

Image - How to create custom stickers for Instagram Direct

When pressing, we get the left stickers, and to the right the traditional GIFs appear, in both cases there is a search engine at the top that indicates "Search Giphy":

Image - How to create custom stickers for Instagram Direct

Before creating our custom stickers ("stickers" in Spanish) we must be very clear about your similarities and differences regarding GIFS, to avoid mistakes:

  1. Stickers: They have movement, but their shape is not square or rectangular, so they are better integrated into the conversation. Internally, stickers have straight edges, but we don't see them because the background is transparent.
  2. GIFs: what Instagram calls GIFs is what we all understand, that is, brief images with movement, which in this case always carry rectangular edges.

The only way to use stickers in Direct is to locate them with the search engine that says "Search Giphy". Therefore, we will see how to open an account in Giphy and obtain the user verification so that our creations appear in the search engine.

Open a profile of Giphy

The last thing Instagram will want is for users to start designing personalized stickers not suitable for all audiences. The prohibited content on Instagram includes nudes, discrimination, violence … and also applies to stickers.

Therefore, Instagram resorts to Giphy, a service that collects GIFs and stickers, to make sure there is a control of the images. The first step is to join Giphy:

Web: Giphy

  1. Although Giphy has a web version for mobile and app, for these steps we will need use the desktop web. The registration can be done in the button in the upper right:

Image - How to create custom stickers for Instagram Direct

  1. The data for the registry Basic are simple, ask for an email, username, password, date of birth and gender:

Image - How to create custom stickers for Instagram Direct

  1. For Giphy to verify the artist profile, and so appear on Instagram searches, we will mark the profile as public, including a description, links to social networks and our website:

Image - How to create custom stickers for Instagram Direct

  1. It is also mandatory to add a personalized profile picture, that is, created by ourselves, not taken from the Internet:

Image - How to create custom stickers for Instagram Direct