In a market where sales have stopped growing, few manufacturers can claim to have increased market share as Xiaomi has done. The company's CEO thinks that part of that success is part of the great improvement in photography, reviewing some of the brand's successes during the past year.
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Xiaomi reviews the achievements of its photography department and future challenges
It has been a year since Xiaomi announced the creation of a new department within the company. It was a new team that would be focused on improving the photographic experience on their phones. A year later, Lei Jun has made some comments about the achievements and the future of this department in the Weibo social network.
First of all, he is delighted that his latest flagship terminal, the Xiaomi Mi Mix 3, is among the best phones according to the DxOMark photo test. For many of us, a high score in this photo test does not always correspond to reality. However, in Fernando's analysis we can see that the camera offers excellent results.
As achievements of the camera department, Lei Jun is proud of the night photography mode and ultra slow motion video recording at 960 images per second. They were features that came with the Mi Mix 3, but have also moved to the Mi 8 and the Mi Mix 2S, as they are mobile phones that have the same camera and processor.
One of the most important milestones of Xiaomi has been the inclusion of a 48 megapixel camera in the new Redmi Note 7, an absurdly cheap terminal for the technical specifications it has. It has been important for Xiaomi to integrate high-end features in this terminal, as well as in the Mi 8 Youth Edition.
Continuing to improve in photography is a key point for Xiaomi, but the most important thing about the company is that They don't want to settle for leaving these improvements for their more expensive terminals, but also bring the experience to your most affordable phones. One more step on the path of Xiaomi's technological democratization.
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