Micromax has gone from being an incipient manufacturer to one that currently ranks third in the Indian market in terms of total sales of smart phone units. The fact that he has done it in a matter of years is extraordinary. He has done so thanks to the ingenuity in his launches and the understanding of the nuances of the Indian market. By incorporating low-cost dual SIM phones at a time when the only other alternatives were Chinese mobile phones that lacked authenticity, Micromax bought some credibility into the budget's dual SIM mobile market. And with the launch of the Canvas series, he has expressed his interest in creating mobile phones that are not only affordable, but also useful daily. Not surprisingly, they have managed to sell a million smartphones only from their Canvas series.
The line of canvases offers better hardware at a cheap price
The Canvas line originated with the Canvas A100, which was launched in August last year and offered a decent set of functions on a budget. After its success, Micromax launched Canvas 2 A110 in October, and became one of the best-selling phones in the budget category, and one that defined the segment as a whole.
The A110 came with a 5-inch screen, Android ICS, 512 MB RAM, Cortex A9 dual-core 1 GHz, 8 MP camera along with 4 GB of internal memory and dual SIM functionality. It was the first mobile that included functions that were often found in mid-range and high-end mobile phones, and made them available to budget buyers. The fact that it included dual-SIM functionality meant that it was also going to be a crowd favorite. He has gone head to head with Samsung Galaxy S Duos, and has been a strong contender for the best Android mobile phone with dual SIM of last year.
After the success of the A110, Micromax presented the Canvas HD in February and established a benchmark for other mobiles to follow in this category. The price of Micromax Canvas A116 in India is currently Rs.14, 799, and that includes a 5-inch screen with a resolution of 1280 x 720, Android 4.1.2 Jelly Bean, 1 GB of RAM with 4 GB of Internal memory along with an 8 MP camera and a 2 MP front shooter. A feature that differentiates this mobile from others in its category is the inclusion of a Quad-Core 1.2 GHz Cortex-A7 processor. This, along with the HD screen, gave credit to the fact that Micromax is serious about its intention to target established brands. And with Canvas HD, it has been successful to some extent since it surpasses the Samsung Galaxy Grand in many of the features it offers. The Grand is more expensive than Canvas HD, and is very far behind on the screen and in the design areas.
Micromax has done a great job with the design and execution of Canvas HD, and although it faces delays in terms of availability and an increase in cost, Canvas HD continues to be the best in the dual mid-level SIM card. segment.
Future offers of Micromax
Micromax is looking to consolidate its position in the market with new releases scheduled for the next quarter. The Canvas A111 was leaked a few weeks ago, and it seems to continue the great work that Micromax has done in the budget segment. The A111 is scheduled to come with a 5.3-inch qHD screen along with Android 4.1 Jelly Bean, an 8 MP camera and a 2100mAh battery. Another of Micromax's offers, the Canvas A115 3D, was also leaked. As the name suggests, the device could be a 3D variant of the Canvas HD A116, since it has similar characteristics to those offered on the Canvas HD, with the additional ability to view 3D content.
It is clear that Micromax is looking to build on its foundations and consolidate itself as a leader in the Indian market. He is no longer the loser of the budget of the Android world. Micromax is in an ideal position to gain a significant advantage in the budget segment. Since a large number of devices will be launched in the market and many more will be launched in the coming months. In this segment there have been many international manufacturers that have joined, such as Samsung that launched mobile phones that target consumers in this category. However, Micromax has enough quality offers to face the Korean giant.
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